KEEN announce Forest Seeders Give back for Earth Day 2022
During the Earth day period, KEEN’s European Office have organised a fundraiser in collaboration with EOCA, where they will donate 10 Euros to Semillistas’ Forrest Seeders project (the the winners of their online voting poll for the ‘We Buy, You Donate’ campaign in November 2021) for every shoe purchased at keenfootwear.com.
When? 19 to 25th of April 2022
What? For each PFC-free shoe purchased, KEEN Europe will donate 10 euros to Forest Seeders
Beneficiary and The project: ForestSeeders – Restoring the Sierra de Lujar (Spain)
https://www.eocaconservation.org/project-detail.cfm?projectid=2765
This reforestation project, based in the Sierra Lujar of Órgiva, in southern Spain, will restore 50 hectares of Mediterranean forest by the direct sowing of 300,000 improved seeds. Improved by Semillistas’ own innovative laboratory, the seeds ensure that the plants are adapted to environmental conditions, thus needing less maintenance. The work will reduce the threats of soil erosion, forest fires and desertification and restore flourishing vegetation and native biodiversity.
Styles applicable for give-back: ALL PFC-free styles