Raising awareness of the necessity to conserve and restore the natural world we depend on, as well as the need for more funds to support its ever growing conservation work, the European Outdoor Conservation Association (EOCA) is marking Earth Day this year by launching an online fundraiser, which has opened today.
Every year, on April 22nd, Earth Day marks the anniversary of the birth of the modern environmental movement in 1970. It is designed to highlight environmental issues on a world stage, and 2025 is no exception. Working with and amongst local communities, ensuring livelihoods are secured and enhanced, all the projects supported by EOCA address climate change and the loss of biodiversity in landscapes around the world.
Six EOCA members are running events starting today, 18th April, through to Friday 25th April, in recognition of Earth Day. AKU, Cumulus, Lorpen, Mont Blanc Treks, Osprey and Ternua are all getting involved by offering discounts on items of their websites, coupled with donations from those sales, or even ‘just’ outright donations, meaning that customers have the chance to buy the gear they need for their next adventure, and make a positive difference at the same time!
Tanya Kenrick, Joint General Manager of EOCA said, ”We are delighted to be working with these six forward-thinking members of the association, who have come together in recognition of Earth Day and in support of EOCA and its conservation work. They are helping to raise awareness of our work and the vital need to look after the threatened wildlife and habitats around the world that humanity depends on for its very existence”.
For more details on each specific offer, please go to https://www.eocaconservation.org/act- now/fundraising/ for more details.
The European Outdoor Conservation Association is an initiative from the European outdoor industry with the objective of protecting the wild places we all care so passionately about.
Designed to harness the incredible power of the outdoor recreation industry and to raise money to fund grassroots nature positive action, the European Outdoor Conservation Association is supported by membership and other fundraising activities within the outdoor industry. Membership is open to anyone involved in the European outdoor recreation sector.
From January 2015, a select group of ‘Sustaining Members’ pledged their support to EOCA by committing to fund the sustainable growth of the organisation with an extra €10,000 per year over and above their annual membership fee. This money is being used to finance the Association’s core running costs, supporting its sustainable growth, and has enabled a move to 2 funding rounds per year.
The current EOCA Sustaining Members are: Cumulus, Pertex, KEEN Footwear, The North Face, Nikwax, Stanley, Osprey and the European Outdoor Group (EOG), which is also the Founder Member of the association.
To find out more about the Association please go to: www.eocaconservation.org
