Insight Update

HOKA - Top 5 Running Trails - Actual Figures

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HOKA reveals the UK’s top 10 most popular running trails

A new index by HOKA has revealed the most popular running trails across the UK…

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Campspot Outdoor Almanac reveals top summer travel trends

Editor May 19, 2022 No Comments

Campspot, the leading online marketplace for RV resorts, family campgrounds, cabins, glamping options and more,…

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New Ultimate Performance Advanced Insoles – the heart and soul of your footwear and biomechanical health

Editor May 3, 2022 No Comments 1000 Mile insole

Who Needs an Insole? The short answer – anyone with feet – there really isn’t…

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G-SHOCK releases new MT-G Series with slimmer profile

Editor April 22, 2022 No Comments hiking Hiking trails outdoor World Earth Day

As warmer months and longer days approach, suddenly long walks and hikes start to look…

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Editor April 13, 2022 No Comments Booking Campers camping The Dyrt

The Dyrt, the number one app for camping with the most active online camping community,…

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Consumer behaviour has changed permanently, so businesses must adapt

Editor April 12, 2022 No Comments communications omnichannel TelcoSwitch

The pandemic drove a stark shift in consumer behaviour, with the near-ubiquity of online leading…

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Fears over war’s impact and cost of living forced High Street and online sales down in February

Editor March 25, 2022 No Comments Fears High Street online sales

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SMEs see a bright future in 2022 and beyond

Editor March 22, 2022 No Comments future growth SME

Research from leading professional services consultancy, Fusion Consulting Group, has found that small and medium…

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May 23

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A new index by #HOKA has revealed the most popular #running trails across the UK according to online searches, hashtags and reviews.

Analysing Google search data for 40 UK running trails, thousands of Instagram hashtags and the percentage of 4 and 5 star reviews on TripAdvisor, the performance footwear brand has identified the 10 most popular running trails in the UK. The research also took into account the length and difficulty level of each trail.

Experts at HOKA found that England has the most popular trails in the UK with four trails placing in the top five. England also has the most trails with the highest difficulty level with Gordale Scar and Polesden Lacey scoring a 10 out of 10 due to their rocky and muddy terrain. The longest path on our list is Wales Coast Path with a length of 870 miles - taking the average runner 12 to 14 days to complete, followed by the South West Coast Path with a total length of 630 miles.

Whether running for fun or to beat #trailrunning ...

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May 20

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The Swiss #outdoor company #Mammut appoints Heiko Schaefer as new Group CEO effective September 1, 2022.

For Schäfer, who previously served as Chief Operating Officer of Hugo Boss AG, Mammut marks his return to the sporting goods world. His focus will be on further strengthening the iconic Mammut mountain brand and accelerating its growth on a global level.

With Heiko Schaefer as its new CEO, Mammut is gearing up to accelerate its profitable growth and brand equity building, leveraging its leading position as a mountain brand through continued innovation, Swiss-crafted quality and sustainability.

Schaefer brings a wealth of experience in the sporting goods industry. The German manager held numerous senior executive positions for companies such as Adidas and most recently Hugo Boss. Schaefer combines a focus on operational excellence and profitability with a profound understanding of brand dynamics in a digital environment. As Chief Operating #climbing #mountaineering ...

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May 19

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Winning captain Lionel Sanders summed it up best as the sun set on the first ever #PTO Pro Am, hosted at the Herbalife24 #Triathlon Los Angeles on Sunday 15 May.

He said: “The importance of this relay was to highlight the many Challenged Athletes Foundation (CAF) athletes who embody the true meaning of #nolimits.

“What an incredibly inspiring and fun day to be a part of. Thanks to the PTO and CAF for putting on a great event. We’re leaving LA feeling motivated to get back to work and onto the next one.”

Sanders and his team of former UFC star, Paul Felder, and Paralympian, Haven Shepherd, may have taken the podium in the mixed celebrity relay event, which featured nine CAF athletes across six teams. But the triathlon feelgood factor extended far beyond that, to the 50 elite athletes competing for the $100,000 prize fund – provided by the Professional Triathletes Organisation – and more than 2,000 amateur triathletes who had come to compete from #losangeles #proam ...

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May 19

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Campspot, the leading online marketplace for RV resorts, family campgrounds, cabins, glamping options and more, has partnered with Pinterest to publish the first edition of The Campspot Outdoor Almanac, an outdoor enthusiast's guide to all of their favourite outdoor activities.

From stargazing to national parks to seasonal recipes, the Campspot Outdoor Almanac includes eight unique sections that feature key dates and events, trending data from both Pinterest and Campspot, expert advice, destination spotlights, and insights from a national survey conducted by Campspot.

In addition to the Campspot Outdoor Almanac, travelers can check out this summer and fall's leading trends and plan the perfect camping itinerary with the Campspot + Pinterest board, a one-stop-shop for travelers to plan trips with Pinterest and book their stays with Campspot.

Top insights from the Campspot Outdoor Almanac include:

People are more excited to travel than ever: More than 63 million people ...

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May 19

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OutDoor by ISPO, June 12 -14, is back with a bang and will feature an explosion of innovative products and developments from the #outdoor sector and around 300 brands all spread across an area spanning more than 30,000 m2.

The major event for the European outdoor sector will be held at the #Munich Order & Event Center (MOC) just this once.

The brands will showcase their products and services to trade professionals in a total of four halls and atria, various showrooms and also open spaces which have never been used before in front of the Motorworld premises.

The fact that the event is being held early will provide market transparency and enable participants to gain a wealth of information for themselves in person in the run-up to the order season. The Outdoor Conference will focus on regenerative value creation and sustainable economic activity.

The event’s motto “Celebrating the Outdoors” not only references the positive market growth #outdoorbyispo #outdoortrade ...

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May 17

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After four amazing seasons, the Golden Trail World Series returns in 2022 with new ambitions. They include supporting athletes in their quest to become professionals and above all making trail running a must-see, televisual event.

The trail "world cup"

Trail running has experienced a spectacular rise in popularity over the last fifteen years. So spectacular that the sport has witnessed the development of many private circuits across the world. Between the short and the ultra distances, the national and the private circuits, it was tricky to know what was what for a while. "Nobody understood who was doing what exactly, and more importantly, the athletes' level of performance became diluted across all the different circuits, which prevented those at the top from competing against each other" explains Grégory Vollet. And it was precisely to offset this problem that he came up with the idea of launching the Golden Trail World #goldentrailworldseries #outdoors #trailrunning ...

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May 16

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A packable down jacket is one of the most practical items for any cold weather travel.

Kathmandu is well known for making durable outdoor gear and this premium down filled jacket is no exception.

This jacket is a top pick because of how versatile it is - it features a 100 per cent Ripstop Polyester outer, ethically-sourced 600 fill power duck down, while the DWR-finished shell wicks water off so you can wear it in light rain or snow, without having to worry about it getting soggy. All the while being light as a feather (pun intended!)

Don’t be fooled by its ultra-light design though, this jacket will certainly keep you warm. When it comes to down material, it also has a more durable design and it holds up better than most in light amounts of precipitation. Of course, for seriously colder temps or high altitudes, you should look for something warmer. But for most backpacking environments, this has got you covered.

It’s #gearguytom #downjacket #geartest #tomescott ...

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May 16

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Vibram No Show Toe #Socks (2Pack)

Arch compressionFlexible toesMidweight

The #Vibram No Show Toe Socks (2Pack) Coolmax blend toe socks are a stretch fit designed to fit like a glove for your feet. This fit will add approximately 1mm to your feet dimensions which rarely affects the size of shoe you choose. They can also be worn with a conventional trainer. Their benefits along with the obvious need for the toe socks for Vibram Fivefingers shoes are that they wick moisture more effectively from between the toes. This is great for general foot health and has also been known to help clear up or prevent athletes’ foot and also for anti-blistering between the toes.

To become a stockist contact Charles Birch via phone: 0113 243 3871, email: [email protected] or visit www.charlesbirch.com #noshowtoesocks ...

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May 16

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Herbalife Nutrition congratulates Jamie Riddle and Vittoria Lopes on their first-place finish at the Herbalife24 Triathlon Los Angeles International Distance race.

This year's event welcomed over 2,000 athletes, including elite and amateur triathletes and more than 50 professionals from the United States, the United Kingdom, Asia, and South America, who battled it out across the finish line.

"Athletes from around the world took to the streets of Los Angeles to compete in the triathlon, bike tour, or 5k," said Ibi Montesino, senior vice president, and managing director for Herbalife Nutrition North America Region. "Thousands of spectators on the sidelines cheered the athletes on, and we thank them, our partners and sponsors for making this a successful event."

The results of the top three podium spots in the elite men's and women's International Distance category are as follows:

Men:

First place, #PTO World #326, Jamie Riddle, who trains #herbalife24triathlonlosangeles ...

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May 13

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British outdoor brand #Rab (owned by Equip Outdoor Technologies Ltd.) has announced their entry into the off-road bike market in SS23. At their recent International Sales Meeting, Rab successfully introduced their first ever #Cinder off-road bike collection to their sales teams. Cinder is the result of a long and intense R&D process. It builds on more than 40 years of expertise crafting clothing and equipment to protect against the most adverse weather conditions, providing performance and comfort for all mountain pursuits.The new Cinder collection includes 31 styles for men and women. From the gravel track to the woodland trail, to the hike-a-bike mountain epic, Cinder is designed to give riders freedom and confidence to take on whatever is in their path.

Tim Fish, Design Director at Rab, said: “Off-road biking adventures require immense versatility in apparel. One moment you’re too hot, then too cold, it’s windy and you’re always dealing with #offroadcycling #outdoors ...

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Fresh News and Stories, Everything Outdoors

Category: Insight Update

HOKA reveals the UK’s top 10 most popular running trails

Campspot Outdoor Almanac reveals top summer travel trends

New Ultimate Performance Advanced Insoles – the heart and soul of your footwear and biomechanical health

G-SHOCK releases new MT-G Series with slimmer profile

Booking a campsite is three times harder than it was pre-pandemic

Consumer behaviour has changed permanently, so businesses must adapt

Fears over war’s impact and cost of living forced High Street and online sales down in February

SMEs see a bright future in 2022 and beyond