Insight Update
- Jun- 2026 -10 June
ASICS accelerates performance with full-funnel London Marathon campaign at Runners Need
Capitalising on the cultural moment of the 2026 London Marathon, ASICS partnered with UK retailer Runners Need (part of…
Learn More - 2 June
Fjällräven and OrganoTex win top honors at the Scandinavian Outdoor Award Spring/Summer 2027
Five outstanding products have been recognized at the Scandinavian Outdoor Awards Spring/Summer 2027, following extensive…
Learn More - May- 2026 -8 May
Helly Hansen donates 10% of all UK online sales to RNLI for annual Mayday fundraiser
Leading global sailing brand, Helly Hansen, returns with its iconic pledge to donate ten per…
Learn More - 6 May
IDEAGEN BECOMES GAMES FIRST AI TECHNOLOGY PRINCIPAL PARTNER AND BACKS COMMONWEALTH NETBALL AS PRESENTING PARTNER
Ideagen, a Nottingham-headquartered software company, has been unveiled as the Official AI Technology Principal Partner of Glasgow 2026, Presenting…
Learn More - 4 May
Equip Outdoor Technologies achieves B Corp™ certification, reinforcing long-term commitment to responsible growth
Equip Outdoor Technologies Ltd. (owner of British outdoor brands Rab and Lowe Alpine), has announced its certification as a…
Learn More - Apr- 2026 -14 April
The North Face Introduces the Universal Collection: Inclusive Outdoor Gear for All Explorers
Co-created with adaptive athletes and the adaptive sports community, the new camping and outdoor equipment…
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