Your Trail The North Face

Change the face of trail and own it with The North Face

Introducing the new Discover Your Trail campaign from The North Face, designed to change the face of trail and own it for the next generation.

Two years of global disruption have driven more people outside than ever before in search for a new adventure. Discover Your Trail aims to show that whatever your ability, the trail has no guidelines, no boundaries and no limits.

The North Face athlete and trail runner Zach Miller urges everyone to “run with nature, not against it”, while athlete and trail runner Jennifer Lichter states “Running is like meditation. Only faster.”

The campaign features two collections RUN and HIKE, each providing the gear needed to get the most out of the trail.

RUN helps you to power further utilizing the innovative VECTIV technology turning energy into momentum, propelling you forward and keeping you on the move. Providing stability, traction and enhanced cushioning, you are offered unrivalled support on the trail.

The new VECTIV Eminus is the most flexible and cushioned trail shoe, featuring a 3D VECTIV forefoot plate for ample cushioning, stability, and traction. While the VECTIV Levitum FUTURELIGHT is also a new addition, with a race-inspired aesthetic and responsive 3D VECTIV forefoot plate. This delivers agile, durable performance for the trail and features breathable-waterproof FUTURELIGHT™ technology.

The collection also features breathable and sweat-wicking products such as a Printed Sunriser T-Shirt, Men’s First Dawn Jacket, Women’s Movement Bra, Women’s Movement Tight Shorts and Men’s Sunriser Shorts.

HIKE encourages everyone to explore in their own way. The new installment of the Athletic Outdoor collection supports the HIKE release, offering quick-drying, sweat-wicking and wind-blocking technology to keep you moving comfortably to your own rhythm on the trail.

The collection includes: VECTIV Fastpack, Softshell Hoodie, Midlayer, Outdoor and Glacier T-Shirt and Winter Trousers.

Be ready for the next move, push your body to new limits and Discover Your Trail. The RUN collection is available to buy from 4th August with HIKE to follow later in the season. All collections will be available at www.thenorthface.com and in select The North Face stores. To keep up to date on future launches follow @thenorthfaceuk on Instagram, and @thenorthface on Facebook

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