|For nearly one hundred years, we’ve been a pioneer of brands that make life better, but our world has changed, and we need to accelerate our actions. As a portfolio, our brands are committed to reaching net zero by 2030, with Endura targeting as early as 2024. Here’s how our brands are focusing on reducing their emissions through a combination of reduction and offsetting initiatives. |
Planting six million trees in 2021 This year, our brands have planted six million trees. Speedo, Berghaus, ellesse, Canterbury and Mitre have planted five million mangrove trees across Madagascar and Kenya, which not only helps reforestation, biodiversity and ecological restoration, it also supports job creation and local economies. On average, one mangrove tree absorbs 12.3kg of CO2 per year. The five million trees planted will absorb approximately 1,541,500 metric tons of CO2 during their lifetime – the equivalent of over 330,000 cars driven for one year.* Endura also has planted over 1.3 million mangrove trees in the Maputo Bay area in Mozambique – a 30% increase on its original target – and is set to become CO2 negative by 2024.
Reducing our impact All our UK and European offices use 100% renewable energy and in October we announced our new 100% electric car policy. We’ve introduced hybrid working and encourage our teams to use technology to meet colleagues and partners remotely. These initiatives will reduce employee commuting and business travel by up to 40%.
Using materials that are kinder to the planet Berghaus products marked MADEKIND™ are kinder to the planet, containing material that’s recycled, organic or bio-based. In 2020, Berghaus increased the number of MADEKIND™ products in its core range by 34% and it plans to add more each year. Canterbury’s recently launched Ireland Rugby Home and Alternate jerseys are made from part recycled fabric, while the main body of the Pro jersey is made from 100% recycled polyester that uses 21% less CO2 on average. Speedo’s entire watershorts range is eco-friendly, made using recycled yarn and dyeing processes with a lower footprint. Its Powerflex Eco range is made with 100% recycled nylon, made from discarded fishing nets.
Making products that work harder, for longer Our brands recycle, repair and repurpose to build products that last. Endura offers biodegradable reproofers to maintain the performance of its kit. Berghaus repairs all its kit through its ‘Repairhaus’ programme, which is unlimited and free of charge. We donate products we can’t repair or repurpose to In Kind Direct, which distributes them to people and charities that need them across the UK. Find out more about how our brands are taking action in our Positive Business report here.
*calculated using an equivalency calculator
This post first appeared on pentlandbrands.com