BerryWorld, part of the world’s second largest berry group, AgroBerries — is proud to announce a pioneering partnership in the berry industry with professional padel player Delfi Brea, who will serve as the company’s brand ambassador for 2026.
Born in Buenos Aires in 1999, Delfi is one of the most outstanding talents in professional padel. At just 17, she moved to Spain to pursue her dream of competing at the highest level, leaving behind her home country to train and play on the world’s top circuit. Throughout her career, she has played more than 170 matches on the professional tour. In 2025, she delivered one of her strongest seasons to date, securing nine titles alongside Gemma Triay. This remarkable performance allowed her to reach the top of the world ranking, making her the first Argentine player in over a decade to reach the No. 1 position.
This partnership comes at a pivotal moment for the sport. Padel is experiencing explosive global growth, with over 35 million active players across more than 165 countries, according to the FIP World Padel Report 2025. At the same time, berry consumption continues to rise worldwide, driven by investment in genetics and improved flavour, coupled with trends in healthy eating and convenient snacking.
Charlotte Knowles, Marketing and Communications Director, commented:
“We see a real opportunity for fresh berries to play a bigger role in consumers’ diets globally, especially within the health and sports space. We believe Delfi can help us connect with the health-conscious and the health-curious consumer in an authentic and meaningful way. She embodies resilience and hard work and is an inspiring female role model for younger generations. She is a perfect fit for our brand.”
Delfi Brea added:
“This partnership feels very natural to me because fresh berries are already part of my everyday life. I’m always looking for clean, nutritious options, and this is something I truly enjoy every day.”
The collaboration with Delfi aligns with the Group’s broader commitment to promoting health in 2026. Through this partnership, the company aims to inspire communities around the world to embrace berries as a versatile, nutritional, natural product that can support both wellness and sports goals, as part of a balanced diet.
Founded in the UK in 1994, BerryWorld, part of the AgroBerries Group, is one of the world’s largest vertically integrated berry businesses, recognised for its world-leading premium varieties, proprietary breeding, owned farming operations, supported by leading third-party growers and its marketing and category management expertise.
