The North Face and UNDERCOVER unveil their third collaboration, SOUKUU Season 3
The featured products will include The North Face’s VECTIV and Windwall technologies
Japanese streetwear staple UNDERCOVER once again joins The North Face to create a performance trailwear line with durable fabrics and effortless forms.
The North Face is excited to build upon its relationship with UNDERCOVER designer Jun Takahashi for a third iteration of SOUKUU. The iteration will continue to emphasize performance technology and new silhouette creations and will focus on cold-weather hike products.
Creative lighting and a dual-tone aesthetic inspired by the collection will influence D3’s visual identity. The campaign showcases the products in expansive frozen landscapes to symbolize finding balance within natural chaos and by juxtaposing structure with movement and highlighting inner stillness and meditation in outdoor settings.
The featured products will include The North Face’s VECTIV and Windwall technologies, convertible shell pants suitable for various climates, a trail run vest compatible with hydration bladders, and more.
This full collection will include:
- Hike Ventrix Mountain Jacket
- Hike 50/50 Super Parka
- Hike Utility Shell Jacket
- Hike Utility Shell Pants
- DOTKNIT Long Sleeve
- Hike 38L Backpack
- DOTKNIT Balaclava
- Trail Run Insulated Gloves
- Offtrail TR Shoes
- SUMMIT Offtrail Shoes
The collection will be available to purchase on October 31, 2024 on www.thenorthface.com
About The North Face®
The North Face, a division of VF Outdoor, LLC, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today we are the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential. We protect our outdoor playgrounds and minimize our impact on the planet through programs that encourage sustainability. The North Face products are available at premium and specialty retail sporting goods stores globally and is headquartered in Denver, Colorado. For more information, please visit www.thenorthface.com.
About UNDERCOVER
Founded by designer Jun Takahashi in 1990, UNDERCOVER immediately broke ground in Tokyo’s underground scene with its singular fusion of street fashion, art, and music subcultures. The brand later expanded into high-end fashion and has presented its collections at Paris Fashion Week since 2002. For over 30 years UNDERCOVER has maintained both strong acclaim and a unique view of the world.
