The North Face has come home. After nine years of diverse creative collaboration, the outdoor brand has scaled its adventures with social first creative agency, SHARE Creative, part of SAMY Alliance, appointing it as social media agency of record in Europe.
The social media reunion came after a two-way competitive pitch with 1000heads, the incumbent agency.
SHARE Creative (which launched The North Face’s European Instagram channels in 2017 and worked on the Europe-wide campaigns like live activation The Pinnacle Project), will help develop the outdoor performance brand consumer-centric brand proposition, through always on social media activations and ambitious campaigns that put the audience at the centre of The North Face’s journey.
SHARE has also been tasked with leading all-new The North Face Europe TikTok, Instagram and Strava accounts, where it will gain access to The North Face’s extensive network of athletes, ambassadors and audiences. SHARE will also utilise its extensive tech stack to gain invaluable audience insights and metrics.
Alex Hill, Executive Creative Director at SHARE, said: “The North Face and SHARE have long been ambitious and creative partners, and it’s hugely exciting to be scaling our collaboration.
The brand and the entire outdoor industry is operating at an interesting yet critical time. The era of ‘Social 3.0’ – where users demand more authentic, creative and narrative-led content – has fully arrived, and it’s essential to build that emotional connection through relevance. Our commitment to thinking consumer, community and culture first to produce more original, human-led content meets that challenge head-on.
“We can’t wait to get started.”
Jack Ibbetson, Director of Communication, The North Face EMEA, added: “At The North Face, our mission is to inspire and equip explorers to live extraordinary lives, and our social approach sits at the heart of this. We’re excited to work with the SHARE team again to further this mission and continue to drive our message of Never Stop Exploring.”
