Duluth Trading and WD-40 Launch Limited-Edition Apparel and Gear Collaboration
Duluth Trading has teamed up with WD-40 Brand on a limited-edition apparel and gear collection that brings together the workwear retailer’s functional clothing heritage and the lubricant brand’s distinctive visual identity.
The collaboration was announced on 14 October 2026 and includes graphic apparel and accessories drawing on WD-40’s familiar blue-and-yellow branding. It is designed for people who value practical everyday clothing as well as the nostalgic appeal of a recognisable workshop brand.
Workwear meets brand collaboration
Duluth Trading is known for durable workwear and utility-focused clothing, while WD-40 has a longstanding association with maintenance and repair. The collection is a lifestyle and merchandise partnership, not a claim that WD-40 products are incorporated into the clothing.
For outdoor and workwear retailers, the partnership offers an example of how established utility brands can extend into limited-edition apparel and create interest beyond their usual product categories. Availability and individual styles may change as the range sells through.
Further information is available from Duluth Trading and WD-40 Brand.
Featured image: official WD-40 Brand logo from the company’s media library. The image identifies the collaboration partner and does not depict an item from the collection.
