American adventure-clothing brand, Royal Robbins, is taking its presence in the UK up a gear for spring-summer 2023 with a new retail partner and increased marketing investment.
Royal Robbins, which was acquired by Swedish outdoor group, Fenix Outdoor, in 2018, is renowned for its high-quality, practical and sustainable outdoor clothing and this summer, a carefully curated range of its women’s ‘high-summer’ garments will be available in-store and online at Cotswold Outdoor.
Available from April 12, the launch of the Royal Robbins’ high-summer collection at Cotswold Outdoor marks an exciting step forward for the brand and naturally this will be supported by an extensive marketing campaign. Delivered through Cotswold Outdoor’s own channels and wider media, marketing activations will include a PR and influencer campaign, digital advertising, newsletters and social media pushes from both the Royal Robbins and Cotswold Outdoor platforms. The summer marketing campaign aims to highlight not only the brand’s versatile and stylish products, but also to raise awareness of its extensive heritage and impressive sustainability commitments.
Paul Griffiths, Managing Director at Fenix UK, said: “We’re incredibly excited to be partnering with Cotswold Outdoor to introduce Royal Robbins to adventurous women across the UK. The assortment that the buying team has curated is perfect for action-packed summer days, both in the city and out in nature. The nationwide in-store presence, combined with our increased marketing efforts, will deliver strong results for the brand throughout the UK.”
An assortment of Royal Robbins’ women’s collection will launch online and instore at Cotswold Outdoor on the April 12. For further information about Royal Robbins visit www.royalrobbins.com/eu or to find out more about becoming a stockist email [email protected].