Insight Update

Columbia Sportswear launches new summer apparel collection

Tips to Stay Cool and Protected When Hiking in Summer

As summers become intense, and heatwaves more frequent around the world, staying cool and protected during the summer months is becoming increasingly important.

Whilst spending time in the sun is vital for our physical and mental wellbeing, it also presents a variety of challenges when it comes to staying cool and protected from harmful UVA and UVB rays which can lead to the development of skin cancer and other health issues if we don’t take the necessary steps to protect ourselves. 

For Spring 2024, Columbia Sportswear have launched their new Hike Cool and Protected Collection which aims to provide robust UV and heat protection that will allow you to enjoy outdoor activities all summer long. 

Columbia’s new collection utilises two proprietary technologies – Omni-Freeze Zero Ice and the innovative Omni-Shade™ Broad Spectrum Air Flow– to achieve ultimate protection that will have you wanting to stay out from sunrise to sunset. 

Below is an overview of the technology as well as some of the hero products from the collection and Columbia’s top summer hiking tips: 



Protecting yourself from the sun is paramount. Columbia’s Omni-Shade™ Broad Spectrum technology, launched in the past year, offers enhanced protection against harmful UV rays. This technology not only blocks UVA and UVB rays but also reflects infrared rays, reducing the risk of skin damage and overheating. Available in a wide range of products for adults and kids in the SS24 collection, it combines tight weave construction, UV-absorbing yarns, and reflective materials for superior sun protection. 


Taking sun protection a step further, we introduce the Omni-Shade Broad Spectrum Air Flow in Spring 24. This technology offers sun protection alongside improved ventilation and cooling. With a specialized fabric construction, it allows for better airflow, wicking away moisture and heat, reducing the risk of overheating. 

Featured in this category is the Summit Valley™ Technical Hoodie (RRP : 65 GBP)  for both men and women. This lightweight hoodie, equipped with UPF50 and sweat-wicking properties, is tailored for summer adventures. Its hooded design and long sleeves offer optimal sun protection, while the odor-neutralizing fabric keeps you fresh during your activities. In addition to the Omni-Shade™ Broad Spectrum Air Flow technology, the Summit Valley Technical Hoodie features Omni-Wick™ technology, capturing and neutralizing odors for long-lasting freshness. 



For all-day cooling, Columbia offers Omni-Freeze Zero Ice, the most advanced active cooling technology in the industry. Its touch-activated cooling fabric combats heat proactively, while an enhanced, sweat-activated pattern improves moisture management and evaporative cooling. 

Highlighting this technology is the Cirque River™ Technical T-Shirt (RRP : 55 GBP) for men and women. A must-have for summer adventures, this t-shirt, part of our Titanium range, is equipped with Omni-Freeze ZERO Ice™ advanced sweat-activated cooling technology. The Omni-Wick™ fabric traps and neutralizes odors, ensuring you stay comfortable and fresh all day. 

Complete Your Outfit with Columbia’s iconic Bora Bora™ II Booney (RRP : 30 GBP): 

Inspired by Columbia Founder, Gert Boyle, this hat is the perfect companion for hiking and backpacking. Its 3-inch brim offers comprehensive sun protection, and its unique design makes it compatible with a mosquito net. The hat features Omni-Shade™ UPF 50 for sun protection and Omni-Wick™ sweatband technology for moisture management, ensuring fast-drying, next-to-skin comfort in the heat. 


Hiking in the summer is a fantastic way to enjoy the outdoors and stay active. However, it’s crucial to understand the risks of heatstroke, especially when hiking in hot and humid conditions. 

To ensure a safe and enjoyable hike, remember to: 

·         Drink plenty of water 

·         Hike during cooler times of the day, preferably early morning 

·         Choose lightweight, protective clothing packed with cooling and sun protection technologies 

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