Keela and National Trust for Scotland Champion Scotland’s Wild Landscapes
‘Where Nature Leads’, a new collaboration launching on 16 March 2026 which empowers exploration while supporting conservation
Keela Outdoors is proud to announce a collaboration with National Trust for Scotland, blending together storytelling, sustainability, and Scotland’s wildest beauty.
Inspired by the wild natural places under the conservation charity’s care, the collaboration celebrates Scotland’s most dramatic landscapes and historic places, and the people who protect them, through thoughtfully designed outdoor apparel.
Built around the theme ‘Where Nature Leads’, the outdoor collection draws inspiration from the environments that define Scotland’s landscapes, from the iconic peaks of Glencoe to the remote beauty of St Kilda. Keela and the Trust share a commitment to equip people for adventures and to protect the land that inspires it, which forms the foundation of this partnership.
Sam Fernando, Sales Director at Keela Outdoors, said: “Scotland’s wild places have always inspired what we do at Keela. Our partnership with National Trust for Scotland is rooted in many shared values including performance, protection, and commitment to giving back.
“‘Where Nature Leads’ is about celebrating the environments that shape our adventures, while helping to protect them for future generations. It captures the spirit of exploration and responsibility, and we’re incredibly excited to see people wear that story wherever their adventures take them.”
Caroline Reid, Director of Commercial Enterprises at the National Trust for Scotland said: “The National Trust for Scotland is privileged to care for so many places that motivate people to explore and spend time out in nature. We are excited to be working with one of Scotland’s top outdoor brands to help more people enjoy all that our amazing country has to offer.”
The range features a curated selection of Keela products, including eye-catching, beautifully printed T-shirts inspired by some of the Trust’s most recognisable and inspiring scenery, with each item having a connection to a specific Trust landmark. These standout designs are complemented by a wider range of apparel that blends technical performance with everyday wearability.
Every purchase supports the National Trust for Scotland’s mission to conserve Scotland’s natural and cultural heritage.
The collection will be available from 16 March 2026 at www.keelaoutdoors.com / https://shop.nts.org.uk/ and selected National Trust for Scotland retailers.
The National Trust for Scotland is a charity registered in Scotland, Charity Number SC 007410.
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