British clothing and equipment specialist, Montane, has supported the planting of over 1,000 square meters of sphagnum moss, through its partnership with The BMC [British Mountaineering Council] and The Climate Project, in an effort to minimise climate change.
The outdoor brand has been working with The BMC on a range of clothing since 2019 with five per cent of total sales going to The Climate Project’s ‘Fix the Fells’ initiative. Sales from the collection have raised a total of £25,216.76 to date and, in the process, supported the regeneration of 1,008 square meters of land.
Montane’s support for The Climate Project helps the non-profit organisation fight against climate change by protecting peat moorlands around the UK. The planting of sphagnum moss helps to stabilise moorland, allowing the peat to capture carbon which in turn, mitigates the effects of climate change, reduces the risk of flooding, and helps to protect wildlife and footpaths.
Global marketing manager for Montane, Matthew Hickman, said: “Understanding the environmental impact we have on the planet continues to be of the utmost importance. As an outdoor brand, run by outdoor enthusiasts for outdoor adventurers, we have a duty to support the conservation of the natural world around us.
“Through our continued work with The BMC and The Climate Project we are supporting the restoration of the fells not just for now, but for the future. We are committed to reducing our environmental impact as a brand and alongside our charitable donations, we are also working hard to reduce our environmental footprint, utilising the most sustainable, ethically-sourced materials and processes available without compromising on product performance.”
The brand recently launched its ‘Further. Forever.’ campaign to increase awareness of sustainable manufacturing practices and to highlight Montane’s focus on product durability as part of the design process to cut down on landfill.
Find out more about the brand’s sustainability activity here: https://montane.com/pages/further-forever.
More information on The Climate Project can be found here: https://www.thebmc.co.uk/bmc-launches-the-climate-project