Equip Outdoor Technologies appoints Hervé Domenighini as European Sales Director

Equip Outdoor Technologies UK Ltd. (Equip), home of technical outdoor apparel and equipment brands Rab and Lowe Alpine, has announced the appointment of Hervé Domenighini as European Sales Director.

Hervé Domenighini, former Sales Director of Assos of Switzerland, will join the business on 12th June 2024. Within this newly created role, Hervé will lead on Equip’s strategic commercial activity within Europe; driving growth, improving brand awareness, increasing market share, identifying opportunities, and leading existing experienced sales teams.

Hervé brings a wealth of international strategy and sales experience from 15 years within the European outdoor and sports industry. Most recently with Assos of Switzerland as European Sales Director, following on from roles as Key Accounts Sales Director, and Regional Sales Director with the company. Hervé has also held commercial roles with Rudy Project and Technica Group.

This appointment will bring new experience and international focus to Equip‘s existing board, aligning with the five-year strategic plan; committing to increase turnover and continuing to grow share in core markets.

“I grew up in a small village at the feet of the Mont Blanc, learning to enjoy and respect the mountain from a young age. Stepping back into the outdoor industry and having the opportunity to join Equip Outdoor Technologies is a dream for me. My background in international commercial roles in the sporting goods industry and my passion for alpinism, trail running, skiing will allow me to fit well into Rab and Lowe Alpine’s DNA and values.
“I look forward to starting this new adventure together with a team that has done an incredible job so far. We will aim to keep the premium brand positioning in our core markets, to grow sustainably in others, and make sure we remain the best partner for our dealers and customers,” said Hervé Domenighini, incoming European Sales Director, Equip Outdoor Technologies (UK) Ltd.

“I am delighted to welcome Hervé to Equip. His skillset, understanding of the European market and mountain mindset bring an exceptional set of skills to our Executive Board. The passion and excitement that he will bring to this role is undeniable, and I look forward to seeing how this ignites our growth plans for Europe,” added Richard Leedham, CEO, Equip Outdoor Technologies (UK) Ltd.

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