Ellis Brigham named Which? Outdoor Retailer Recommended Provider
Ellis Brigham has been awarded Which? Outdoor Retailer Recommended Provider status, with the specialist outdoor retailer recognised for the quality of its customer service and in-store expertise.
According to a statement supplied by the retailer’s communications agency, Ellis Brigham is the only UK multi-brand outdoor retailer to match the expertise of individual brand stores in the assessment.
The recognition follows research by consumer organisation Which?, including a survey of thousands of shoppers and an in-person store visit. The retailer says the findings highlighted its knowledgeable staff and the time they spend helping customers select suitable products without pressuring them to make a purchase.
Recognition for specialist outdoor retail
Mark Brigham, marketing director at Ellis Brigham, welcomed the recognition, saying: “We are incredibly proud to have received this recognition from Which?, a trusted brand in its own right, especially as it has been well researched and tested.”
He added that the research found that “in-store staff take their time with customers and provide expert service without pressuring shoppers to buy”, describing this approach as central to the retailer’s business.
For the outdoor sector, the announcement highlights the continuing value of specialist product knowledge and personal service in physical retail, particularly when customers are selecting technical clothing, footwear and equipment.
The announcement was accompanied by an image of Ellis Brigham’s newly refurbished St Paul’s store in London.
Further information about the retailer assessment is available from Which?’s outdoor retailer research.
Source: Ellis Brigham / Spike Communications press announcement.
