Back to the wild: Gen-Z’s camping trend brings Primus back to its roots
From the first successful Everest summit in 1953 to festivals in 2025, Primus is the camping stove that is all the rage again thanks to our rediscovery of the outdoors as a past time
Call it a comeback! Camping and caravaning, a favourite pastime of the 50s, 60s and 70s, are winning the hearts of the TikTok generation and pioneering Swedish heritage stove brand Primus is back along for the ride this summer.
History is known to repeat itself and with the likes of vinyl collecting, birdwatching, and hiking becoming the latest trends for young people, the nostalgic activities of the past are returning to the forefront. The current zeitgeist of young people sees them ditching nightlife and enjoying the wilderness as the search for more accessible hobbies and cheaper outings takes prominence.
Whether it’s as friends, couples, solo, or even strangers, party gear has been swapped for outdoor equipment as people are exploring nature and, quite literally, touching grass.
Camping is booming across Gen-Z and Millennials as the camping tag on TikTok reaches a high of 5.3 million posts, and creators are showing that with the right equipment, cuisine and camping can come together and delicious and complex meals can be made possible. Cheffing it up in nature generally is on the rise, as the TikTok tag for ‘outdoor cooking’ is rising with a current peak of 201.4k posts.
With a range of camping stoves, cookware, flasks and water bottles, Primus has been a trailblazer of outdoor cooking since 1892. The Primus stove was used on the first successful summit of Mount Everest in 1953 and, today, it the kit of choice for adventurers, festival goers and even high spec “glampervans” alike. Primus, still as loved in 2025 as it was in 1970, has cooking equipment that does not falter when it comes to a fun-filled and easy camping trip.
Neil Yoxall, Primus’ UK & Ireland Sales Manager, said: “During the 50s, 60s, and 70s, outdoor exploration and camping activities was a hugely popular pastime, and this has come back around with many people seeking wellness with the outdoors again. At Primus, we pride ourselves on making camping simple yet sufficient no matter if you’re a beginner adventurer, a seasoned expeditioner, or just camping with friends! Our camping stoves, pots, and vacuum bottles are primed to bring the best equipment to anyone who is connecting with the great outdoors.”
For more information about Primus and its range of efficient camping gear, please visit Primusequipment.co.uk.
