KEEN strides out with Steppers UK for AW22 Nature is US Walk Series
KEEN, the Portland, Oregon-based brand on a mission to create original and versatile products, improve lives, and inspire adventures outside, have partnered with BAME Community interest group Steppers UKfor a series of walks commencing Autumn 2022.
As part of their ‘Nature is US’ brand mantra, through which KEEN aspire to remind people of the importance of getting outdoors for the benefit of their mental health, the brand has partnered with Steppers UK to organise three walks this Autumn in areas of outstanding natural beauty across the UK.
Sunday 25th September 2022 – Cheddar Gorge
Sunday 30th October 2022 – Wales
Sunday 27th November 2022 – Peak District
Further to KEEN’s global commitment to inclusivity, supporting initiatives across the world and NPOs who champion diversity in the outdoors, the brand is delighted to support Steppers UK in their important work to encourage Black, Asian & Ethnic Minority communities to discover the benefits of being outdoors. The KEEN X Steppers UK Nature is US series endeavours to support the mental & physical well-being of these communities, by providing opportunities for access, encouraging participation and building confidence in those who may have experienced barriers to getting outside.
During these walks in nature, participants will also be able to enjoy additional fun outdoor activities intrinsic to both brands creative and socially responsible DNAs, including photography where walkers will be encouraged to document their individual experiences of their adventures (equipment and materials will be provided). All participants will be gifted a souvenir t-shirt and they’ll also be a chance to win several pairs of KEEN footwear during each of the walks.
Each walk will be suitable for beginner and intermediate walkers, aged 18 plus with a moderate level of fitness. Entry is free to all events and pre-registration is compulsory. Participants are requested to bring their own lunch and refreshments and wear suitable footwear and clothing appropriate to potentially inclement walking conditions. A suggested kit list and further instructions re transport, location and other useful information will be sent to participants following sign up.
Registration for entry for the September event in Cheddar Gorge is open at:
https://www.eventbrite.com/e/nature-is-us-cheddar-gorge-steppers-x-keen-tickets
Entry for the October and November events will also be via Eventbrite and scheduled to open with more details on timings and location in October. Stay tuned for further details by following @keeneurope & @steppersuk on Instagram.
To learn more about the KEEN Effect and the brands commitment to funding programmes to make the outside accessible for all visit, The KEEN Effect – Corporate Responsibility | KEEN Footwear
