Fjällräven X Gore-Tex reunite – two icons. one purpose
The first products from the much-anticipated collaboration will form part of the trusted Keb trekking family and the re-engineered Bergtagen collection
Reintroducing a partnership between Fjällräven and the GORE-TEX Brand as both companies aim to reach new heights in performance and sustainability.
For the Fall/Winter 2025 season, two leaders of the outdoor industry reunite at last. Fjällräven and the GORE-TEX Brand are back together combining functional designs and industry-leading performance to launch a collection of durable shell products made for a life above the treeline and trekking adventures.
The first products from the much-anticipated collaboration will form part of the trusted Keb trekking family and the re-engineered Bergtagen collection, designed for ski-touring, splitboarding and mountaineering. The partnership brings together Fjällräven’s signature sustainability-focused innovation with the famous GORE-TEX “GUARANTEED TO KEEP YOU DRY®” promise, offering exceptional protection with purpose-built functionality. Available in selected brand stores and online from August 21st.
132 YEARS OF COMBINED OUTDOOR EXPERTISE
The last time Fjällräven and the GORE-TEX Brand worked together was in the early 1990s after the Swedish company became one of the first brands in Europe to utilise GORE-TEX product technologies. This was a golden age of alpine adventure and classic outerwear silhouettes. Today, that story continues with a new chapter: updated, upgraded, and more aligned than ever.
“We’ve always admired Gore’s commitment to performance, so being able to work together again with a shared commitment to sustainability is hugely exciting.” – Erik Blomberg, Head of Innovation
At the heart of this renewed partnership is shared progress. Next Gen GORE-TEX products with ePE membrane and DWR both use PFAS-free* technology and align with Fjällräven’s long-standing commitment to responsible and durable design. The result is long-lasting shell products that are high-performance and low on impact.
“Both Fjällräven and the GORE-TEX Brand are pioneers in their fields. We share a deep commitment to performance and sustainability, and GORE-TEX products with ePE membrane provide the ideal basis for creating something extraordinary. This new collection encompasses top-tier performance, innovation, and durability with a reduced carbon footprint**, more than ever before.” – Benedikt Schlichting, Global Business Leader GORE-TEX Garments, W.L. Gore & Associates
More than just a comeback, this is a next generation collaboration focused firmly on the future. Together, Fjällräven and Gore are creating hardshells that are more durable, more functional, and more Fjällräven than ever.
