For nearly 150 years, technical outdoor brand, Helly Hansen has been trusted by professionals to develop performance-driven gear for demanding conditions. With innovation at its core, the Norway-based brand has introduced a number of advanced materials and technologies, including its proprietary lighter and warmer LIFALOFT™ insulation. New for Winter 2026, Helly Hansen launches its new LIFALOFT™ styles.
In addition to these updates, the new LIFALOFT™ styles feature a refined aesthetic with redesigned quilt lines that maintain the signature 11-degree angle – drawn from the Helly Hansen logo – within a continuous quilt pattern. A premium trim package further complements the elevated design, which is also extremely packable, even fitting into a hand pocket for convenient storage when not in use.
Marc Davis, Category Manager for Outdoor at Helly Hansen, comments, “We changed the game of insulation when we first introduced LIFALOFT™, and since then it has become a trusted choice for outdoor professionals and consumers – delivering lightweight warmth in high-quality, durable designs. We’re always looking for ways to improve, and with these new styles, we’ve updated the insulation, upgraded the fabric and refined the design so it performs better on any outdoor adventure.”
The new LIFALOFT™ styles – including a jacket, hooded jacket, vest, anorak and skirt – will be available in a variety of colourways in-store and online starting Autumn 2026. To learn more about LIFALOFT™, please visit www.hellyhansen.com/en_gb.
