The North Face campaign inspires women to hike and train
The North Face has launched its latest brand campaign, Never Stop Exploring. Partnering with incredible female explorers, including the likes of professional climber Caroline Ciavaldini, model and activist Shareefa J, and The Wanderlust Women founder, Amira Patel, the brand aims to inspire women everywhere to get out and explore in their own way.
The campaign will include a series of talks and hikes across Europe, designed to bring together leading female voices from the outdoors with women from all backgrounds who would like to learn and discover more about hiking and training.
The events will run across June and July in major cities, offering women the chance to speak with and learn from female explorers across Europe. Held in brand stores, the events will cover everything from inspiring tales and practical outdoor advice, to which gear you should choose and how to use it, alongside discount shopping opportunities to purchase the kit needed to get out and explore.
The speaker series events will run throughout June & July.
- Orefici Store, Milan – June 16
- The North Face Store, Hamburg – June 22
- The North Face Store, Regents Street, London – June 30
- The North Face Store, Chamonix – July 8
The campaign kicks off with the launch of the Active Trail collection, designed specifically with hiking in mind and made with recycled fabrics. The range supports women to hike in their own way, with both regular and plus size styles alongside technical performance, including the Windy Peak Anorak, featuring WindWill technology.
Two more collections will drop during the campaign including Mountain Athletics, featuring stretch fit fabrics and resistant materials designed to support training, and Athletic Outdoor which will launch at the end of June, bringing sweat-wicking materials for the warmer summer temperatures.
For more information on the campaign, to sign up to the events or to join The North Face for a hike, please visit www.thenorthface.com or follow us at @thenorthfaceuk on Instagram, and @thenorthface on Facebook.
