The new additions to sports eyewear enrich the optical collection of the Italian brand, which today offers seven different corrective solutions, including the new Maximus lens.

Treviso (Italy), October 1, 2025 – Rudy Project presents today Exception X, a new eyewear model with a sophisticated design featuring a clip system under the sun lens.

With these new release, the company offers one of the most extensive and innovative optical collections in the industry, now enhanced with seven different corrective options.

EXCEPTION X: REFINED DESIGN AND ADVANCED FUNCTIONALITY

Featuring elegant tone-on-tone colours and a sophisticated design, Exception X is the new model born from the reinterpretation of the historic Exception. It is aimed at the most demanding athletes, particularly golf enthusiasts and those who appreciate the heritage and stylistic tradition of the Italian brand.

The true innovation of Exception X lies in the solar lens clip system, which offers four different lens options: two photochromic, one mirrored, and one classic sun lens. This versatile solution provides correction options with a wide range, allowing adaptation to any light condition while always ensuring maximum visual performance.

Exception X also features an adjustable nosepiece and flexible temples for a personalized fit, along with style details such as the laser-engraved logo on the temples.

OPTICAL SOLUTIONS FOR EVERY NEED

Rudy Project offers seven different corrective options, one of the most complete ranges in the international landscape:

• RX Direct: ophthalmic lenses integrated directly into the frame, with the new addition of RP Optics Maximus technology;
  
• RX Inserts: system with internal optical clip and interchangeable lenses;
  
• RX Optical Dock: a versatile solution allowing ophthalmic lenses to be mounted directly onto the frame;
  
• RX Ophthalmic: a casual ophthalmic solution, designed for everyday life;
  
• RX Ophthalmic Performance: a solution dedicated to athletes who require optical correction;
  
• RX Readers: reading lenses integrated into the lower portion of the sun lens;
  
• RX Flip-Up: clip system that allows rapid transition from corrected vision to sun protection.
  

Exception X is suitable for athletes in every discipline, from cycling to running, from sailing to

triathlon, and all the way to winter sports.

Exception X will soon be available through a network of selected retailers.