For the first time ever, the award ceremony of #sheisoutdoors took place in front of an audience and the press. The fourth Women‘s Gear Award was presented on Thursday, March 9, 2023, during the Sport & Outdoor Media Day in Munich at the Isarpost. The hybrid event took place both online, via livestream, and on site.
The event, organised by Mandel Media, saw product news as well as exclusive insights into brand strategy, plans for next season and industry-relevant discussion panels.
The replay of the livestream can be viewed at https://www.she-is-outdoors.com/event/winter-2023.
During the final jury meeting of the winter edition of #sheisoutdoors 2023 in Kochel am See, the highlights were selected after extensive research, tests under real conditions and discussions by leading female experts in the outdoor industry.
The expert jury selected an Overall Winner from the Outdoor Professionals & Expedition category – the MYTHIC G Jacket by RAB.
The current developments around PFAS and the adapted sustainability criteria – determined by the jury more than a year ago – have made it challenging to submit products to that category.
By providing in depth information for the MYSTIC G Jacket, Rab has proven that it is indeed possible.
The jury said: “The Women’s RAB MYTHIC G jacket has excited the jury. Extremely light and warm, it demonstrates a shift towards eco-design. Trims are reduced to a minimum producing a garment that is effortlessly functional and feels like a cloud. The high-end pattern-making provides a flattering silhouette for every female body shape. The jury honours the effort the RAB team has put in to producing a truly futureproof garment.”
The following products received Honourable Mentions:
– SWISSWOOL HYBRID SHORT PANTS by Ortovox
– EXPEDITION ARCTIC PRO BASE LAYER by Devold
– AGATE MID S GTX by Tecnica
– IRMI REVERSIBLE INSULATED JACKET by La Munt
– WOMENS TARGHEE 30 by Gregory
Registration for the summer edition of the WOMEN‘S GEAR AWARD will open on April 10, 2023.