Equip Outdoor Technologies Ltd, the parent company of British outdoor brands Rab and Lowe Alpine, has appointed Brandnation to handle its PR and communications brief in the UK.
The new relationship between Equip Outdoor Technologies Ltd and Brandnation follows a period of sustained growth across both the Rab and Lowe Alpine brands.
Brandnation has been briefed to support the next phase of growth through earned media and creative communications – delivering a press office function, event management, and ambassador engagement alongside developing creative ways to engage with Equip’s active community. The agency’s objective will be to broaden awareness of Rab and Lowe Alpine to an active outdoor audience with a love for the mountains and wild spaces. Brandnation will also help position them as leading technical outdoor brands with a strong commitment to sustainable business, with the company realising its ambitious CSR strategy to reach Net Zero emissions by 2030.
The London-based digital communications will draw on its extensive experience in the outdoor industry to help expand the brand’s media horizons and increase its share of voice in the industry.
Sarah Kampf, Europe PR and communications manager at Equip Outdoor Technologies Ltd, said: “This new partnership with Brandnation signals an exciting new chapter for the company. The agency demonstrated a clear understanding of our industry, audience and
brand proposition to give us every confidence they’re the right agency to help us realise our ambitions as the business evolves.
“We look forward to Brandnation bringing in their expertise and personal love for the outdoors with fresh, creative thinking to further enhance our brand communications.”
Mary Killingworth, Managing Director at Brandnation said: “We’re thrilled to work alongside both Rab and Lowe Alpine to deliver an effective communications strategy. Both brands share an enviable heritage, brand values, and consistently deliver exceptional products making it a real privilege to execute their UK PR brief. We have a wealth of experience in the outdoor sector, and we’re excited to bring our creativity to the table to showcase the brands in new ways.”
For more information on Equip please visit: www.rab.equipment/uk