The Olympic Games are one of the most powerful symbols for unity in the world. Every two years they bring together athletes from around the world in peaceful competition, with the world watching.
Athletes are in their final preparations for the biggest sporting event of their career, the Olympic Winter Games Beijing 2022, which start on February 4. Celebrating this, the International Olympic Committee (IOC) has today released a new short film highlighting the power of solidarity, which is also reflected in the amended Olympic motto: “Faster, Higher, Stronger – Together”.
The film, continuing the “Stronger Together” campaign, spotlights the unique relationship between Olympians and their supporters across the world. People watching around the globe mirror the athletes’ movements, demonstrating the impact of this human connection.
This display of togetherness and the belief of other’s powers people to believe in themselves; to push through that wall, take that leap – to make the unbelievable happen. Demonstrating that through every rise, every fall, every victory, we’re in it together.
“Every rise, every fall, every victory –we’re in it together” is part of the International Olympic Committee’s “Stronger Together” campaign, which celebrates the power that believing in each other has to bring people together. It joins a story voiced by three-times Olympic medallist Lindsey Vonn and amplifies the IOC’s belief in solidarity and the power of sport and the Olympics to unite people and communities across the globe. The Olympic Winter Games Beijing 2022 takes place 4 – 20 February.