News

Columbia Sportswear and Dude Perfect announce Multi-Season Partnership

Columbia Sportswear has announced a partnership with leading sports and entertainment group Dude Perfect.

For “The Dudes,” adventure calls anytime and anywhere, so they need to be prepared for a variety of environments at a moment’s notice. When they aren’t practicing their trick shots and breaking world records, you can find them outside where they enjoy fishing, camping, hiking, and skiing. This winter, they’ll turn to Columbia’s proprietary thermal reflective warmth technology, Omni-Heat Infinity, to keep them comfortable and protected.  Dude Perfect will partner with Columbia on a series of epic adventures that put the product to the test and are sure to surprise and delight their legions of fans.

Columbia and Dude Perfect will collaborate on several stunts and stories this fall and spring, focusing on making the most of the outdoors and inspiring others to do the same.  Fans will find new content across both brands’ YouTube and social channels, and will be kicking off the partnership with an entertaining segment on ABC’s “Jimmy Kimmel Live!” that will aired on September 28, 2022.   

“At Columbia we take our gear seriously, but we don’t necessarily take ourselves too seriously,” says Pri Shumate, Chief Marketing Officer at Columbia Sportswear.  “Our partnership with Dude Perfect is an extension of our unabashed love of the outdoors and we’re thrilled to be creating hilarious, inspiring content for all the outdoor enthusiasts and sports fanatics out there.”

“We’ve been relying on Columbia’s gear to keep us warm for years, and we’re extremely excited to partner with them as we build some amazing new stories over the next few seasons,” says Tyler Toney of Dude Perfect.  “Our fans around the world know how much we love going on epic adventures outside in the elements, and we can’t wait to push the boundaries with their latest technologies.” 

Make sure to follow Columbia Sportswear at @Columbia1938 to see where the Dudes are headed next.

For more details about the partnership, please visit this link

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button