|Berghaus has delved into its rich design back catalogue, and partnered with vintage retailer Dukes Cupboard, to create its Autumn/Winter 2021 Dean Street Collection. |
THE COLLECTION Dean Street A/W21 comprises of cool-toned tie-dye, heritage prints and mountainous motifs. Drawn together on an icy palette and punctuated by deep forest greens, the new silhouettes and technical details give an almost futuristic edge.
Technical details and years of outdoor expertise are woven into every piece. Berghaus’ own waterproof 2L Hyrdroshell® technology is used in this season’s Mayeurvate jacket, a piece which inherits its design DNA from a famed archive piece, the Cormayeur jacket. The A/W21 Dean Street collection, now in its season, launches today and is available on Berghaus.com, ASOS and Oi Polloi.
THE CAMPAIGN The Dean Street campaign tells the story of how Berghaus has cemented its place in urban culture, by taking a look at the rare archival pieces in Dukes Cupboard and how they’ve inspired the latest collection.
After meeting through the sale of a vintage Berghaus Mera Peak jacket back in 2012, Dukes Cupboard founders, Ned Membery and Milo Harley, bonded over a mutual love for the brand’s iconic designs. The pair went on to set up a Soho store in London and Dukes Cupboard became the place for streetwear enthusiasts to get their hands on rare archival pieces. The campaign features two faces from their close-knit community.
NinetyFly & Wavey Garmz, founder Rhiannon Barry, and artist Marcus Jefferson share their own Berghaus experiences and the brands importance within street style and intercity life.
The campaign film is available here. SUSTAINABILITY As part of its sustainability commitment, every Berghaus piece comes with the offer of a free repair, which helps keep kit going over land, not into it. Several styles in the Autumn/Winter 21 collection are also part of the Berghaus MADEKIND™ range, meaning that fabrics are made using recycled materials or environmentally friendly dyeing processes.
This post first appeared on pentlandbrands.com