Insight Update

Reydon Sports aims to boost Skechers in 2024

Skechers success story hinges on robust demand for its comfort technology products and enhanced digital capabilities.

A diverse range of Skechers  footwear across various categories like fashion, athletic, non-athletic and work footwear allows it to capture the market and attract customers from different demographic profiles. Its initiative of introducing products keep it relevant in a constantly evolving industry. 

Reydon Sports, Europe’s Number One Wholesale of Sport, Toy, Leisure & Outdoor are proud to be continuing their wholesale distribution partnership with Skechers for 2024!  
Stocking an array of models from various divisions for Spring Summer along with Autumn Winter, Reydon are super excited to be distributing Skechers footwear this year with physical stock now AVAILABLE. 
Sport, Running, Walking, Outdoor and Kids styles, existing stockists will continue to be serviced by Skechers directly whilst Reydon focus on supporting the brand long term in supplying stock to an established and growing pool of independent retailers across many sectors.  

The brand have always dedicated to maintaining a balance between style, comfort, innovation and quality at an affordable price. The introduction of two categories, Football and Basketball, showcases its dedication to broadening products within the performance division. 
The company’s robust results in fiscal 2023 were mainly backed by innovative marketing efforts, growing base of loyal consumers and expansion in the global market. Skecher’s achievement of surpassing 50% of its sales in the fourth quarter of 2023 marks a significant milestone. 
Despite macroeconomic challenges, Skechers’ reported impressive numbers in its last reported earnings. Achieving record sales, gross margins and earnings per share of $8 billion, 51.9% and $3.49 per share, respectively, were definitely accomplishments. Additionally, hitting a 9.8% operating margin was a significant achievement when the aim is for double-digit margin. 
All the above accomplishments showcase the strength of the Skechers brand and the team’s ability to drive profitable growth. Maintaining focus by expanding its brand presence, developing top-notch products and executing strategies for growth are all key elements to sustain this momentum. 

For more details and Booking information or to arrange a visit, contact us today at [email protected].  
Bring on 2024 and we are extremely excited to be working with the brand. 

If you aren’t already buying from Reydon and would like to know more, contact us on 0115 938 6444 or email us at [email protected]. Reydon Sports, Europe’s No1 Wholesaler of Sports, Toy, Leisure & Outdoor Equipment.  


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