3x things outdoor brands need to STOP DOING to stand out more

Nomads stand out, they don’t blend in, right?

Yet you and I know that many outdoor and sports performance brands look the same, sound the same and deploy the same marketing tactics.

A recent retail safari to some of the biggest outdoor retailers in the UK revealed the problem.

A sea of sameness. A lack of decent distinctive branding. All messages where the de facto point of view was ‘Get out there’. Very little storytelling.

Am I right?

Of course there are exceptions in the likes of Patagonia, Moncler Rapha, Yeti and Nike.

And whilst not everyone has their budgets – ultimately there are still huge opportunities to be had across every outdoor and sports performance niche.

The global adventure tourism market will grow 584% between now and 2030, to a cool $2,823.4bn.

But these massive marketing problems are complex, what compounds them, is the fact that the media landscape is increasingly noisy and your target audience is increasingly distracted.

On average people see twice as many ads today as they did in 2007.

And we’ve seen first hand with many clients that this is a real marketing problem when you are trying to grow your brand and increase sales.

You can’t generate cut-through and awareness for your brand, which means you can’t connect with new audiences.

Every time you launch new products or services, it feels like groundhog day, your internal teams caught on repeat, with no fresh ideas.

And whilst influencers, athletes and content creators might make beautiful ‘top of the mountain’ content, are they really delivering anything unique for your brand?

All sound too familiar?

Then simply join marketeers from brands including Adidas, Innov8, Dometic and Berghaus who have downloaded our Excursion Studio Mini-Paper:

3 x things outdoor brands need to STOP DOING to stand out more

This Mini-Paper won’t solve all of your problems, but it will get you and your teams thinking differently.

Carefully packed with insight and inspiration all with the aim of giving brands ways to think differently about:

How to cut through a sea of sameness
How to build a different positioning
How to launch their next product differently
How to build a more distinctive brand identity
How they can reach new audiences

Want to download?

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Feeling more nomadic and want to make the ascent quicker?

Then you might want to consider a creative partner like ourselves to help you create growth and achieve your goals.

By working with Excursion Studio, you are accessing a specialist outdoor knowledge PLUS 20 years worth of diverse experience working across global brands outside the sectors.

Our client experience stems from William Grant & Sons, Stella Artois, Absolut, Umbro, HSBC to the more outdoorsy Nike, Wiggle, Go Outdoors, Sun & Sand Sport and Iffley Road, to name but a few.

This guarantees fresh thinking, and gives you strategy, design, ideas, advertising and content to help cut through the noise.

We are offering Sports Insight and Outdoor Insight readers free brand and marketing appraisals.

Want a fresh perspective?