A bottle that works for the journey to the trail can earn its place alongside more specialised outdoor equipment. Simple Modern approaches drinkware through the small details of daily use, from carrying handles to the way a lid opens and closes.
The Oklahoma company features in Burton McCall’s outdoor and sports portfolio, with products for adults and children. The distributor highlights both the brand’s emphasis on design and its commitment to giving a share of annual profits to community causes.
Mesa Loop puts the lid at the centre
The Mesa Loop bottle illustrates that approach. Simple Modern lists a folding loop handle, a covered drinking opening and a locking push button among its features. The handle provides a separate carrying point, while the lid closes over the mouthpiece between drinks.
A silicone base is designed to reduce noise when the bottle is put down. The shape is also intended to fit car cupholders, making the product relevant to the travelling and everyday parts of an outdoor routine as well as time spent at a destination.
Those details give a retailer something tangible to demonstrate. Opening the lid, folding the handle and checking how the bottle fits in a bag can make the differences between designs clearer than a wall of colour choices alone.
Matching the bottle to the outing
The useful starting point is how the bottle will be carried. A shopper who wants easy access in a vehicle may make a different choice from someone fitting drinkware into a packed day bag. Capacity, dimensions and the preferred drinking opening all deserve attention.
Simple Modern’s range adds an everyday angle to the wider outdoor gear mix: a reusable bottle that has a role before and after a walk, training session or family trip, with handling details that customers can assess for themselves.
Image: Simple Modern / Burton McCall.
