Leading change robe provider Dryrobe has launched a limited edition change robe to celebrate the success of its ongoing partnership with the Royal National Lifeboat Institution (RNLI), which has seen the UK’s most loved change robe brand raise more than £340,000 for the charity to date.
The incredible amount would cover the cost of a B-Class Lifeboat, the annual training costs for 250 lifeboat crew members or 548 lifejackets.
The partnership sees Dryrobe donate £1 from every Adult and Kids Dryrobe Advance and Towel Dryrobe product sold on the Dryrobe website.
When announcing the partnership in October 2022, Dryrobe pledged to raise £100,000 annually over the course of three years, with that total exceeded in a little over two years. A 12-month extension to the partnership was agreed in March 2023 – halfway through the original term – with Dryrobe committing to raising the same amount in year four.
To celebrate the overwhelming success of the partnership to date – and to recognise the RNLI’s vital, voluntary, lifesaving work – Dryrobe® is excited to unveil a RNLI limited edition Dryrobe Advance which is available to purchase for £175.00 from www.dryrobe.com.
Only 400 of these limited-edition changing robes are available, featuring a unique colour combination and RNLI branding on the inside. £50 from every sale of this change robe goes directly to supporting the RNLI’s lifesaving work.
The RNLI is a charity dedicated to saving lives at sea. Their 24/7 volunteer lifeboat service and seasonal lifeguard patrols rescue those in trouble in the water and provide a reassuring presence along our coasts. They rely on voluntary donations and legacies from individuals and organisations like Dryrobe to maintain its service.
Powered by their shared love of the water, Dryrobe and the RNLI work together to deliver key water safety messaging and raise vital funds for the charity. The partnership forms part of Dryrobe’s Warmth Project: a commitment to support coastal communities, protect the environment and promote wellbeing through outdoor activity alongside charity partners.
Every year, approximately 140 people lose their lives around the UK and Irish coasts. Through the partnership, Dryrobe shares the RNLI’s important water safety messaging with a wider audience across its website and social media channels, supporting key campaigns such as the RNLI’s flagship ‘Float to Live’ drowning prevention campaign.
Dryrobe products are designed for people with a love of the sea and who take part in water sports such as outdoor swimming, surfing, and stand-up paddleboarding.
Dryrobe founder Gideon Bright commented: “We’re delighted to launch this limited edition robe in celebration of our fantastic partnership with the RNLI.
“With more than £340,000 raised and counting, we’re proud to have played a part in supporting such an important institution and its lifesaving work. Our ongoing donations will continue to help fund much-needed equipment and training and we encourage those who share our mutual love of the water to do their part by purchasing the robe while available.”
Steve Hulbert, Senior Commercial Partnerships Manager at RNLI said: “As a charity, the RNLI is dependent on donations to fund its lifesaving work. We’re incredibly grateful to Dryrobe for their ongoing support – £340,000 is a remarkable sum and will help ensure our volunteer lifesavers have the right training and equipment they need to keep saving lives at sea. Their ongoing commitment to sharing vital water safety advice is another way in which they are helping the RNLI to save lives at sea. This limited edition robe is an exciting new offering, with a generous proportion of the sales being donated to the RNLI.”
For more information about Dryrobe visit www.dryrobe.com
