dryrobe becomes a partner with SUP World Championships

dryrobe, the leading provider of outdoor change robes, has become an Official Partner of the 2024 ISA World SUP & Paddleboarding Championships and the exclusive, Official Changing Robe Provider of the event.

As part of the partnership, dryrobe will supply over 100 event branded changing robes for ISA officials, Surf SUP Denmark crew and judges, as well as the Danish National SUP teams. Participants of the huge public mass-participation event, Copenhagen SUP, also have an opportunity to win a dryrobe Advance via prizes and social media giveaways. 

Sharing the same mission, the brand has partnered up with ISA World SUP & Paddleboard Championship and Surf & SUP Denmark to help make outdoor activities more accessible to everyone. 

Weatherproof and windproof, they have produced a garment that is an essential part of any surfer’s equipment. Designed by surfer Gideon Bright in 2010, it is now used by many athletes and recreational water enthusiasts across the globe. 

On partnering with the ISA World Sup & Paddleboard Championships, dryrobe founder Gideon Bright said: “We’re delighted to partner up with this fantastic competition. We were a brand born from surfing, but it’s been amazing to watch Paddleboarding and SUP enthusiasts take to dryrobe after spending time on the water. 

“These championships will see the best compete against each other, and it’s a privilege to be a part of it”. 

The brans is a Certified B Corporation and the partnership with the 2024 ISA World SUP & Paddleboard Championship will also place an emphasis on sustainability. 

Michael Lindberg, Executive Director of Surf & SUP Denmark, said of the partnership: “We are really stoked about having dryrobe as one of our Official Partners for the World Championships and for our events in Surf & SUP Denmark. 

“We need to take good care of our planet so to partner up with a company like dryrobe who is working with a sustainable approach and who share the same values and goals we have made complete sense. 

“dryrobe engage with surfers from all around the world and in countries with long cold-water seasons – their robes are a must-have for surfers to keep them active all year round.” 

For more information about dryrobe, visit www.dryrobe.com