Páramo extends its instore offering with Elliot Brown Watches

Ethical outdoor clothing brand Páramo has opened its doors to British watch brand Elliot Brown with the introduction of a special edition Mountain Rescue charity watch now sold in all three of its stores covering London, Keswick and Páramo’s home town of Wadhurst.

For over 25 years Páramo has been the brand of choice and leading supplier of weather protection for UK Mountain Rescue teams, English Nature, Specialist Teams within the Rescue Services, UK Armed Forces Adventure Training Instructors and recommended by the UK National Search and Rescue Dog Association.  The sentiment to support those who selflessly keep the outdoors safe and enjoyable is shared by award-winning Elliot Brown Watches, a British brand that has raised an impressive £21,000 over the years for Mountain Rescue England & Wales (MREW) through sales of its special edition Canford watch since its launch in 2015.

Elliot Brown’s MREW Canford watch is a reliable and robust timepiece that easily meets the criteria of a watch required on the MREW member’s kit list.  Retailing at £385, 10% of the sale of each watch is donated to MREW.  In addition, both brands offer generous discounts to mountain rescue team members.  On confirmation of full membership Elliot Brown offers a £100 discount via this link and Páramo’s Mountain Professional Scheme offers 20% off RRP of Páramo products and a further 10% back in loyalty points to spend on future purchases. 

Head of Sales at Páramo, Tom Snee, comments: “We are delighted to collaborate with the team at Elliot Brown Watches.  As a company we are very select about who we work with and the brands we stock in our stores in order to ensure that we are offering our customers quality products that align with our brand values.  Both Páramo and Elliot Brown are like-minded British brands that share a passion for the outdoors, a willingness to help those who help others and an innate understanding of quality.  In all three Páramo stores there’s an eye-catching POS that has been designed and supplied by Elliot Brown that showcases the Canford watch.  We’re excited to learn how our customers respond to this offering in our stores and look forward to developing further initiatives with the team at Elliot Brown.”

For mountain rescue team leaders wishing to discuss bulk orders, custom designs and colours, plus badging and branding garments please contact Páramo’s Contract Sales team: [email protected]/01892 786446.

More details on Elliot Brown’s association with Mountain Rescue can be found here.

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