Jack Wolfskin announces new leadership personnel in the UK and Nordics

Jack Wolfskin, based in Idstein, Germany, have appointed new leadership personnel in the UK and Nordic regions in alignment with its global growth strategy unveiled in 2021

Steve Rosier was named as the country manager for the UK and Ireland and will mainly be based in the showrooms in Towcester, near Northampton, and Windermere, in the Lake District, managing the sales team from there. Rosier has more than 30 years of experience in sports and the outdoor industry. Most recently he served as senior sales manager and POD lead for Under Armour’s UK operations.

In addition, Elizabeth Mapp has been named as the Marketing Manager for the UK. Elizabeth has a background in retail marketing and holds a degree in international fashion marketing from The Manchester Metropolitan University.

Further growth is planned in the UK and prepared with the installation of a new five-person sales operation and customer service team in Jack Wolfskin’s showroom office in Towcester.

“Jack Wolfskin has a strong brand presence with eight Jack Wolfskin Stores and over 300 online and offline points of sale from retail partners in the region,”said Richard Collier, Jack Wolfskin CEO. “With the new structure and leadership team in place, we will further establish the brand in our primary outdoor and lifestyle categories.
The Nordic countries are a growth market for Jack Wolfskin and a focused area of investment in the organization’s global growth strategy. In order to build on its momentum in the region, Göran Bånge has been named as the new Head of Sales Northern Europe Nordics. Bånge is a former golf professional with more than 10 years of experience in the golf and outdoor industries. Most recently he was a key account manager at Peak Performance responsible for golf category sales in the Nordics. Goran will manage the region out of his base in Tranås, located in the centre of south Sweden.

“Göran’s highly-regarded reputation, deep market knowledge and established relationships with key accounts will be a significant benefit to Jack Wolfskin,” Collier said. “The Nordic population with its strong outdoor orientation and connection to nature is a perfect environment for our brand. Through Göran’s leadership, we anticipate rapid sales growth in the coming months and years.”

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