Subaru UK and Ireland has joined forces with the Keswick Mountain Festival (KMF25) as the title sponsor of the 2025 event, which runs from 16th- 18th May. The annual show, which is an immersive sports and entertainment festival, will draw over 15,000 visitors to the Lake District, offering up a unique combination of live entertainment, sporting competitions and outdoor activities, as well as inspiring speakers, experience sessions and family-friendly camping.
As the event’s title sponsor, Subaru will proudly support the Open 5 Adventure Race taking place on Sunday 18th May, a 5-hour timed adventure race for solos or pairs – a tough test of endurance that involves trail running, mountain biking and navigation. Prizes will be awarded to the high scorers
Lyndsey Flood, Head of Marketing at Subaru UK and Ireland, said: “We’re delighted to have partnered with the Keswick Mountain Festival, becoming the title sponsor for 2025. We’re known around the world for building cars for people who love adventure and aren’t afraid to stray a little off the beaten track, so KMF25 really is the perfect fit for our brand. KMF25 will allow us to showcase our sector-leading model range with like-minded people, bringing our ‘safe, tough, fun’ philosophy to life against a backdrop of adventurous, outdoor-oriented living.”
“With the KMF held where it is – surrounded by the challenging, rugged terrain of the Lake District – it provides the ideal backdrop to showcase what makes our vehicles truly special. We can’t wait to engage with the festival community later this month in one of Britain’s most spectacular natural settings.”
Festivalgoers will also have the chance to explore the all-new 2025 Subaru Forester, the ideal vehicle for those with an active, outdoors-focused lifestyle. Guests will also be able to have their photos taken from a Subaru-branded vantage point, looking out over the stunning mountain landscape. Additionally, Subaru’s new All-Wheel Drive Forester SUV will be prominently displayed at the Subaru stand, while the festival’s popular multi-sport challenge will be rebranded as the Subaru Open 5 Adventure Race.
Jamie Simpson, Marketing & Commercial Director at Keswick Mountain Festival, said, “We’re absolutely thrilled to welcome Subaru UK & Ireland as title sponsor for KMF25. Their commitment to adventure and connection with the outdoors aligns perfectly with everything our festival stands for. KMF is all about inspiring people to push boundaries, try something new and embrace the stunning natural environment we’re lucky enough to call home — values that Subaru not only shares, but lives. We’re excited to bring this partnership to life and can’t wait for festival goers to experience it first-hand in May.”
The heart of Keswick Mountain Festival will be the Festival Village in Crow Park, offering breathtaking views of Derwentwater and the surrounding fells. The event opens at 12:00 midday on Friday, and at 09:00 on Saturday and Sunday. It is open to the public during the daytime, from 17:00 it is ticketed entry only as the music and talks take place throughout Friday and Saturday evening. The event finishes at 17:00 on Sunday, 18th. The event takes place at Crow Park, Keswick, CA12 5DJ.
For more information on the Subaru range, visit www.subaru.co.uk
