Insight Update
Outdoor market updates and business insight for retailers and trade professionals. Explore research, retail analysis and developments affecting the outdoor sector, with attention to the scope and source of reported findings.
- Jul- 2026 -22 July

Outdoor Alliance Welcomes Runners for Public Lands as Newest Coalition Member
Outdoor Alliance is thrilled to announce that Runners for Public Lands has joined the coalition…
Learn More - Jun- 2026 -10 June

ASICS accelerates performance with full-funnel London Marathon campaign at Runners Need
Capitalising on the cultural moment of the 2026 London Marathon, ASICS partnered with UK retailer Runners Need (part of…
Learn More - 2 June

Fjällräven and OrganoTex win top honors at the Scandinavian Outdoor Award Spring/Summer 2027
Five outstanding products have been recognized at the Scandinavian Outdoor Awards Spring/Summer 2027, following extensive…
Learn More - May- 2026 -8 May

Helly Hansen donates 10% of all UK online sales to RNLI for annual Mayday fundraiser
Leading global sailing brand, Helly Hansen, returns with its iconic pledge to donate ten per…
Learn More - 6 May

IDEAGEN BECOMES GAMES FIRST AI TECHNOLOGY PRINCIPAL PARTNER AND BACKS COMMONWEALTH NETBALL AS PRESENTING PARTNER
Ideagen, a Nottingham-headquartered software company, has been unveiled as the Official AI Technology Principal Partner of Glasgow 2026, Presenting…
Learn More - 4 May

Equip Outdoor Technologies achieves B Corp™ certification, reinforcing long-term commitment to responsible growth
Equip Outdoor Technologies Ltd. (owner of British outdoor brands Rab and Lowe Alpine), has announced its certification as a…
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