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Vasque appoints MCS to promote the iconic US footwear brand in the UK

Vasque, the iconic American outdoor footwear brand, has appointed leading outdoor specialist PR, Marketing & Event Management agency, MCS to launch and promote the brand and its product ranges to the UK outdoor trade and consumer markets.

Starting with immediate effect, MCS will be working closely with Vasque’s UK agency, Northcol, handling all public relations activities in the UK, providing key support in the core outdoor market, as well as the wider lifestyle footwear market. MCS will also be providing Vasque with exhibition support at key trade shows. 

MCS has been tasked with building awareness of the brand’s heritage and craftsmanship, its product range of shoes and boots suitable for various outdoor, climbing and lifestyle activities and ultimately stimulating retail partners, sell through and business growth. 

Vasque was founded in 1964 when founder William Sweasy travelled to Europe and witnessed a hiking craze sweeping the continent. He returned home determined to create purpose-built trail boots to mobilize Americans outdoors. In the decades that followed, Vasque steadily built a legacy of outdoor excellence. 

Steve Walton, Managing Director of Northcol, said: “We have had excellent uptake from outdoor and footwear retailers in the UK since we brought Vasque back into the UK. Now we want to establish the brands, grow the retail offering and support our retail partners with the sell through, and believe MCS, with their knowledge of the brands and product ranges, the market and media, are our perfect partners to spread the word about Vasque.”

MCS Director Marta Williams said: “We are delighted to handle the PR for such a prestigious footwear brand as Vasque; our long-standing experience in and knowledge of the outdoor and sports markets means we are ideally placed to help establish the profile of the brand in the UK.”

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