From May 1st, 2023, Unify Brand Partnerships – a leading active, outdoor and fashion distributor in the UK – will manage all commercial and wholesale activities to introduce NNormal across the UK within leading run and outdoor specialist retail.
Unify Brand Partnerships, a distributing company with years of expertise in the industry, has a proven and successful track record of introducing and elevating new and existing brands in the UK market, and now is proud to announce the incorporation of one of the most noted recently-launched brands when it comes to outdoor activities.
NNormal is a sportswear brand, born between the shores of Mallorca and the Fjords of Norway. Actually, its gear reflects the common philosophy between Camper and trailblazer Kilian Jornet, the two partners at the origin of NNormal: sustainability and performance, that inspire people to enjoy and respect nature. In that sense, NNormal offers technical footwear, apparel and accessories endorsed by Kilian Jornet, who is considered one of the best mountain athletes in the world. For the past 15 years, he has dominated the ski mountaineering and the trail running scene, winning all major championships and races across the globe.
With the rising demand and popularity of trail running around the globe, Unify wants to ensure that NNormal is at forefront, whilst inspiring everyone to enjoy and respect nature. Some of its most outstanding gears are Kjerag and Tomir, two families of shoes which have been created to provide outdoor lovers with the maximum comfort. They are different in terms of performance but have got a lot in common at the same time: they want to inspire people to enjoy and respect nature, and have been designed following the brand fundamentals of durability and versatility.
NNormal Commercial Director Celine Panizzi, said: “We are delighted to welcome Unify BP as our new partner into the UK, where our strengths and expertise, merge to create a powerful force that will embrace exciting opportunities and experience the thrill of the outdoors like never before.”
Damian Cooper, Managing Director for Unify Brand Partnerships, said: “We are thrilled to take on the UK distribution for NNormal. We have extensive experience in the UK run and outdoor market alongside a strong knowledge in technical footwear and apparel, so we are delighted to secure this new partnership and excited to be on board at the beginning of what I am 100% sure will be an incredible journey. We have already had some great initial discussions with some of the UK’s best specialist run and outdoor retailers and our plan, as always, is to take a very strategic approach to build and position NNormal within premium retail distribution.”
Unify is recruiting across their sales and marketing teams to build upon an ever-growing channel. In that sense, Cooper added: “We are investing in key staff to support and drive forward our active/outdoor business along with a new position for our business of a Technical Field Representative (North and South) to provide retailers with additional support in regard to training, merchandising, events and community engagement.”