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Ruffwear unleashes new innovation for spring summer

Performance dog gear brand, Ruffwear launches a new Spring Summer collection with European retail partners this month and it’s full of products that promise to enhance outdoor adventures with your dog.

Drop one of SS22 focuses on camping and hiking and is now available in pet and outdoor retailers across Europe. Drop 2 launches on May 4 and the momentum and cooling collection brings a new range of cooling and water play products perfect for active dogs and their owners.

Whether it’s ‘bark-packing’ (see what they did there), hiking, biking or camping, kit the pet consumer needs, the US based brand continues to benefit from demand in performance dog gear and is growing throughout Europe. This new range of innovative products are perfect for outdoor exploration with your four-legged friends.

Natalie Sullivan, director of marketing for Accapi Group, the exclusive European distributor of Ruffwear said: “Thanks to an increase in active lifestyles, more emphasis has been placed on the functionality of products to meet consumer needs and this has inevitably transferred from human apparel, footwear and packs into dog equipment and accessories.”

The Hitch Hiker Leash is a climbing-inspired versatile long leash and hitching system which is perfect for hands free hiking with your pal but can be shortened from the crag to the coffee shop.

The 3.6m long kernmantle climbing style rope is stowed in a water-resistant, Bluesign approved stash bag which can be waist worn or adjusted into a handheld lead or used to secure around a post as a portable hitch. The belay style HitchLock braking system allows owners to give their dogs more freedom to explore safely on a hike.

Ruffwear is renowned for its innovative product design rooted in the outdoors, having designed and made packs for over 20 years. The new packs have been ergonomically designed with various different capacities suitable for different levels of terrain and dog sizes. The new collection focuses on a fit that allows dogs to freely romp about en route to the big views and epic camping spots.

The Palisades Pack, has had a design overhaul. This five-point harness has removable saddlebags and new compression system with more breathability and flexibility with a perforated, moulded foam chassis offering overall weight savings. The new ‘flopper stopper system’ for easier use when stabilizing saddlebags on the move. The pack also incorporates two 1-litre collapsible, BPA-free hydration bladders meaning your dog can carry its own water supply on the trail.

The Approach Pack and Knot-A-Hitch camping hitch system are both perfect for longer walks and overnight trips.

In May, new cooling products hit the market from Ruffwear. The brand has expanded its cooling collection to incorporate a new reversible neck gaiter and Swamp Cooler harness. Plus, a Swamp Cooler core attachment which can attach to an existing harness and when soaked in water, the evaporative technology will keep your dog cooler for longer, an important feature during long, warm days out on the trail, park or beach.

Natalie added: “Dog ownership throughout Europe has grown by more than 20% since 2019 and there are now over 85 million dogs across the continent. With outdoor activities like camping, hiking, trail running, paddle boarding and biking experiencing a continued renaissance, more consumers than ever are seeking out more technical kit to have more freedom and fun on the trail with their four-legged explorers by their side.

“We’re so excited to bring this new cooling camping, hiking and back packing range to our European partners and have had excellent feedback on the calibre and quality of our new products from buyers.”

Drop one of the SS22 camp and hike collection was launched on April 6 to be followed by drop two on May 4 which will release new cooling products, harnesses and toys to the market. For more information and stockists visit www.ruffwear.co.uk www.ruffwear.de and www.ruffwear.fr

#Dogs #Dogwear #Ruffwear #Hiking #Backpacking #Camping

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