Rob Birrell is appointed new AMG Group managing director

AMG Group have appointed a new Managing Director.

Rob Birrell, the company’s Marketing Director, will assume the Managing Director role and responsibilities commencing Monday 3rd of July 2023.

Over the past twenty years, Rob has worked and lead across several key areas of the business, including sales, product development and of course, brand and marketing.

Stephen Newlands, who has been in the MD role since 2002, will assume the role of Company Chairman, effective the same date.

Rob Birrell said: “I’m thrilled to begin this new chapter in my AMG career.  I’ve been passionate about our brands and industry for a long time, and look forward to continuing to build our portfolio, leading position, and seeing many of our partners over the summer months in our brand bothy, presenting the 2024 collections.”

Stephen Newlands said: “We’re delighted to appoint Rob, who has built a wealth of experience across the AMG business, and outdoor industry.  I’m sure you will join me in congratulating Rob, and we look forward to seeing the brands and business flourish under his leadership.”

With roots dating back to 1847, AMG Group brings together a family of trusted brands focused on enjoying the great outdoors.

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