AMG Group and Radix Nutrition announce official UK distribution partnership
AMG Group has entered into a new, exclusive, distribution partnership with Radix Nutrition, a leading provider of nutritional meals, highly popular amongst outdoor enthusiasts.
Headquartered in New Zealand, Radix Nutrition stands at the forefront of nutritional innovation. The company focuses on enhancing metabolic health and performance through applied nutrition. Their products cater to everyone, from elite athletes to outdoor adventurers to anyone looking for a simple way to improve their nutrition.
The Radix Nutrition Meal and Breakfast ranges are in immediate demand amongst British customers, packed with seriously high levels of protein, fibre, no added sugar, and 30+ vitamins and minerals – making them the perfect option to fuel your outdoor adventures and journeys. Radix Nutrition offers an extensive range of options to cater to diverse dietary needs, including plant-based, gluten-free, dairy-free meals and more.
“Radix Nutrition meals and breakfasts are in a league of their own when it comes to nutritional quality,” said Rob Birrell, Marketing Director of AMG Group. “With advances in life sciences and technology, we’re more aware of how nutrition can effectively improve our health and quality of life – at home and in the outdoors. We’re delighted to add Radix to our brand portfolio, and excited to present it to our retail partners over the coming months, launching at OTS, Liverpool.”
Radix Nutrition is equally enthusiastic about the partnership. “It’s fantastic to team up with AMG Group,” said Mike Rudling, Director of Radix Nutrition. “AMG’s pioneering spirit, track record and knowledge of the outdoor market makes them a great fit for carrying our meals and breakfasts.”
AMG Group will significantly boost Radix Nutrition’s market presence in the UK, a significant step as the New Zealand company looks to reach customers worldwide.
