Ribble partners with Cotswold Outdoor to launch new in-store concept in Leeds
Bringing the leading, premium British bike brand into the heart of the outdoor community
Ribble has partnered with leading British outdoor retailer Cotswold Outdoor to launch a new in-store concept in Leeds, opening today.
The partnership brings together two brands with a shared mindset. Helping people get more from the outdoors, by providing honest, expert advice when it comes to buying the right kit.
Located inside Cotswold Outdoor’s Leeds city centre store on Albion Place, the dedicated Ribble space will give customers hands-on access to a range of Road, Gravel, Hybrid and Electric bikes. In addition, this will be supported by expert guidance from the Ribble team.
Every Ribble is designed and built to order in the UK. Additionally, each one is tried, tested and proven in British conditions since 1897. They are made by the riders who know them best. These range from everyday cyclists to Yorkshire-based champions like Jenson Young and Harry Tanfield.
Customers will be able to explore the Ribble range, get advice on sizing and fit, and build a bike that’s right for how they ride. This includes choices from componentry to bespoke CustomColour combinations. All Ribble bikes come complete with a lifetime frame and fork warranty. Furthermore, there is a 30-day free test ride and in-store collection option with the bike set up and ready to ride.
To mark the opening, Ribble has created a one-off ULTRA-AERO SL R LS1 Edition using its CustomColour service. This edition is finished in white, yellow and blue. The design draws on the city’s sporting identity and will take pride of place in the store window.
For Ribble, the launch marks a new approach to its in-store presence. It is one that combines its direct-to-customer model with a trusted retail partner. In turn, this creates a more accessible way for riders to discover the brand.
For Cotswold Outdoor, it expands its specialist service offer into cycling. Additionally, this adds a premium category that naturally complements its audience of outdoor enthusiasts.
Sean Hastings, CEO at Ribble Cycles, commented, “Whether you’re biking, hiking or running, having the right kit makes the difference. Ribble bikes are built to order to be just the right fit, spec and colour for any rider.
Partnering with Cotswold Outdoor makes that custom experience more accessible. It brings our bikes, expertise and bespoke-build approach into a space where people are already excited about getting outdoors.”
Jamie Kristow, CEO at Cotswold Outdoor, said, “Our customers trust us to help them get the most out of the outdoors. Cycling is a natural extension of that, and our shared values with Ribble make this partnership a great fit. Together, we can offer a specialist experience built around the rider, with the same focus on quality and expert advice we’re known for.”
To find out more visit https://www.cotswoldoutdoor.com/the-knowledge/ribble-cycles-partnership.html
