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inov-8 to set hearts racing with new running shoe launch

Pioneering sports brand inov-8 is heating things up with the launch of a new trail running shoe that is set to get hearts – and legs – racing.

The TRAILFLY G 270 V2 is the successor to the TRAILFLY G 270, which in 2020 won four major ‘Trail Running Shoe of the Year’ awards.

Now equipped with a better fit, greater comfort and longer-lasting durability, the new shoe looks set to gain admirers and forge new relationships with trail runners wanting fast-feel footwear for longer distances.

The TRAILFLY G 270 V2 officially launches on Thursday – in the week of Valentine’s Day – and kicks off inov-8’s 20-year birthday celebrations.

Wayne Edy, who founded the English Lake District based brand in 2003, said: “Some people said it was impossible to improve upon the first version, but our talented design team simply saw that as a challenge!

“A series of clever updates to the shoe’s upper, combined with the retention of the magic in the outsole and midsole, means we have a new offering that will excite the hearts – and legs – of trail runners all over the world. The best just got even better!”

Among the changes made is a repositioning of materials to allow more stretch and breathability in the toe-box, the introduction of a more comfortably padded slimline tongue, and the use of a new mesh material covering the upper that is 25% more durable.

The original TRAILFLY G 270 was worn by many athletes to win races and set records. Among them was Great Britain ultra-trail runner Damian Hall who ran the 185-mile Wainwright’s Coast to Coast trail across the breadth of Northern England in a record time of 39 hours 18 minutes.

Damian said: “The TRAILFLY G 270 is my favourite-ever trail shoe and I’ve had some of my best runs in it. I can easily get over 1,000 miles out of a pair before the wear and tear on the upper becomes too much. I’m excited by the new upper material, which should make it even more durable.”

More details on the shoe, which is available in six different colourways, can be found at www.inov-8.com

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