Helinox opens first European flagship store in Paris

Helinox has opened its first European flagship store, Helinox Creative Centre Paris (HCC Paris). This marks the brand’s ongoing expansion into Europe, with Creative Centres already in Seoul, Busan, and Tokyo.

Helinox Creative Centre Paris opened on Wednesday 19 June and is located at 10 Rue du Perche, 75003, in a historic building that dates back to 1830. The renovation has preserved many of the building’s original architectural features from that era. Visitors can experience these historical characteristics throughout the store.

Moving forward, HCC Paris will operate like a gallery, continuously changing and curating collections to match the local characteristics. This approach aims to create a store that remains interesting and engaging for visitors, ensuring there is always something new to see.

Additionally, HCC Paris plans to showcase a variety of artistic and cultural events. As a traditional outdoor brand, Helinox will feature not only its own products, but will also collaborate with various other brands and products. The goal is to create a cultural hub centred around outdoor activities, highlighting both Helinox and the broader outdoor culture.

Helinox CEO Young Lah comments: “We are thrilled to open our brand’s flagship store in the historic Marais district of Paris. We look forward to introducing Helinox’s diverse products and sharing our brand’s story with Parisians, French consumers, and all visitors to Paris.”

In celebration of the grand opening of HCC Paris, Helinox plans to release a special collaboration with Fragment Design, by renowned Japanese creator Hiroshi Fujiwara. The collection features select Helinox furniture and accessories.

For more information, please check the HCC Paris website at To stay up to date with all the latest news from HCC Paris, follow the Instagram account @helinox_paris.

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