American Outdoor Brands honours veterans

American Outdoor Brands, an industry leading provider of products and accessories for outdoor enthusiasts, honoured its employees who served to protect the freedoms we greatly enjoy. 

Most of AOB’s 300 employees are located at its corporate headquarters in Columbia, Missouri, and nearly 14% of those employees are veterans.  Together, they represent the U.S. Air Force, U.S. Army, U.S. Coast Guard, U.S. Marine Corps, U.S. National Guard, U.S. Navy, and the U.S. Army Reserve.

Brian Murphy, President and CEO, said: “We will be forever indebted to our American veterans for their patriotism, love of country, and their willingness to sacrifice for the benefit of each of us and for our way of life.  While it is a small token of our gratitude, we are honoured to set aside time this week to convey our deepest thanks for their service and selflessness.”

In recognition of their service, the company hosted a celebration lunch on Thursday, November 10th for its veterans with members of the leadership team, where each veteran also received a gift.  The company honoured its remote veterans by sending a package to each. All employees were invited to get involved by creating hand-written postcards that will be delivered to the Harry S. Truman Memorial Veteran’s Hospital on November 11th. Throughout the year, the company supports veterans through its contributions to Welcome Home, Inc. (, which seeks to end veteran homelessness, and to Central Missouri Honor Flights (, which transports veterans to Washington, D.C. to visit the memorials dedicated to honour their service and sacrifices.

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