Cascade Designs, Inc. welcomes new VP of Sales

Sales leader Jason McGibbon brings more than two decades of industry expertise to his new role.

Most recently, McGibbon came from GoPro as the Director of North America Specialty Sales. As a senior-level Sales Leader, McGibbon brought his extensive outdoor experience to the consumer electronics channel, helping GoPro drive relevancy, revenue growth and distribution expansion across specialty channels. Before GoPro, McGibbon worked as the Chief Revenue Officer and as a member of the Board of Directors at Snow Peak USA, helping lead the evolution of GTM strategies, retail footprints and the execution of unique and distinct brand experiences. Before that, as Vice President of Sales at Yakima Products, Inc., he led more than 100 team members across International Sales, Service, Warranty, Business Development, and the Independent Sales Rep Organization. McGibbon’s connection in the outdoor industry runs deep, having also worked with renowned brands such as The North Face, New Balance, Sierra Designs/Kelty/Slumberjack/Ultimate Direction, and Mountain Hardwear throughout his career.

“Over the past quarter century, I’ve had the privilege of leading sales and international distribution strategy in the outdoor, lifestyle, sporting goods, action sports, cycling, and automotive industries,” said McGibbon. “Having the opportunity to leverage my experiences to steward such iconic brands within the Cascade Designs portfolio is entirely motivating. I believe in building inspired, collaborative teams that work cross-functionally to fuel relevancy, growth, and responsible expansion. I look forward to celebrating our collective successes across the organization, and together with our strategic partners, distributors, retailers, and reps.”

For more information about Cascade Designs, please visit: https://www.cascadedesigns.com.