66°North announces the launch of its AW26 campaign, Layers of Everyday Life. Continuing the brand’s centennial story, the collection reflects more than a century of craftsmanship rooted in protective clothing, while introducing new interpretations of core silhouettes through a modern lens.
For 100 years, 66°North has evolved alongside Iceland itself – from creating essential outerwear for fishermen facing the harsh North Atlantic climate to becoming part of everyday Icelandic life and culture. The AW26 collection celebrates this ongoing journey, honouring the functionality and durability that have defined both the brand through generations.
The Campaign
Built on the idea that life continues regardless of the weather, Layers of Everyday Life explores the role clothing plays in everyday routines, professions, and environments. Different paths. Different professions. Different routines. Different versions of the same weather. For generations, 66°North has been worn not only as protection from the elements, but as a constant companion to everyday life lived within them.
The campaign features a cast spanning sport, music, fashion, and culture, highlighting individuals whose lives are shaped by movement, creativity, and the Icelandic environment. Featured talent includes Eir Chang Hlésdóttir, Icelandic champion sprinter and track and field athlete; Gabriel Ólafs, Icelandic pianist and musician; Birnir Snær Ingason, Icelandic football player; Alisa Svansdóttir, Icelandic model; and Anna Clausen, Danish stylist and model.
With AW26, 66°North continues to honour its heritage while redefining technical outerwear for modern everyday life – designed for shifting conditions, changing routines, and life lived outdoors in Iceland.
AW26 Heroes
The hero styles for the AW26 season include the brands Dyngja Down Story, which is based on a bestselling early-2000s down coat and has been reimagined for everyday wear created with recycled insulation available in a bomber, coat and jacket. The Tindur Down jacket, designed for extreme-cold performance and originally created for the first Icelander to climb the North side of Everest; the coat is also now available in a new cropped silhouette inspired by the brands recent collaboration with
District Vision. The Tindur Shearling also features – a Polartec technical mid-layer that blends warmth with movement for cold-weather performance.
For wind and rain protection, the new collection features the Dyngja Shell, an archive-referenced shell jacket introduced in AW25 that quickly became a favourite for its timeless design and everyday usability. The Hornstrandir Gore-Tex Pro, the brands most technical hard-shell engineered for demanding conditions, and the Snæfell, a bestselling, breathable, soft, waterproof jacket created with Polartec plant-based membrane that delivers everyday protection. Heritage archival-print tees adorned with fishing boats, Icelandic landscapes and classic workwear – round out the collection.
New product introductions include the Kaldi, a new outerwear style available as an oversized bomber jacket and a bomber- parka hybrid. The collection also introduces the Kaldi Half-Zip, a relaxed reinterpretation of the brand’s classic Icelandic wool sweater. Completing the lineup is the Hofsjökull Coat, an updated version of the brand’s signature Hofsjökull Parka, now constructed with GORE-TEX Windstopper for enhanced weather protection and performance.
