Insight Update
- Apr- 2024 -2 April
Fjällräven perceived as most sustainable brand for fifth year
For the fifth year in a row, consumers in Sweden perceive Fjällräven to be the…
Learn More - Mar- 2024 -26 March
Kånken Art 2024 designed by Coast Salish artist Charlene Johnny
Fjällräven is launching the sixth edition of Kånken Art on April 15. Kånken Art is…
Learn More - 19 March
Victory for Florian Reiterberger at Montane Lapland Arctic Ultra
Following a successful Montane Lapland Arctic Ultra in 2023, which saw Italian Sergio Minoggio and…
Learn More - 7 March
Eastman and Patagonia join forces to tackle global textile waste
Eastman has partnered with Patagonia to address textile waste. The outdoor apparel company teamed up…
Learn More - 5 March
EOG reports second year of growth in membership
The European Outdoor Group – EOG – has published its annual report following a successful…
Learn More - Feb- 2024 -23 February
National Forest Celebrates 15th Year of Annual Walking Festivals
You may not know but May is National Walking month and what better way to…
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