Brandwave has been appointed as the UK PR agency for Helinox
The globally respected outdoor brand known for redefining lightweight comfort and portable design.
Brandwave will serve as Helinox’s strategic partner in Great Britain, tasked with structuring and accelerating the brand’s next phase of development. Beyond managing a consistent and rigorous press office, Brandwave will deploy an integrated communications platform combining media relations, creative campaigns, and community activations. This approach is rooted in a deep understanding of evolving user habits, modern consumer expectations, and a growing environmental consciousness. This approach aims to sustainably strengthen Helinox’s cultural relevance and commercial impact in the UK market by anchoring the brand within communities that value product durability, longevity, and more conscious ways of living, moving, and gathering.
Founded in 2009 in South Korea, Helinox has become a category leader through its pioneering use of DAC aluminium technology, creating furniture and equipment that balance strength, lightness and design.
In recent years, the brand has expanded its cultural footprint, collaborating across outdoor, art, fashion and lifestyle spaces – and now enters a new chapter with the launch of its first clothing collection.
Brandwave will work closely with Helinox to amplify this evolution in the UK market, delivering a consistent press office, creative campaigns, and community-driven activations that reflect how people live, move and gather today.
“Around six or seven years ago, a European outdoor industry veteran and brand owner once said to me, “Over the past decade, Helinox is the only brand that truly feels new in the outdoor industry.”It was generous praise, but it also reminded us of the responsibility that comes with leading this category. From the very beginning, Helinox has always prioritised one thing above all else: getting closer to consumers. Everything else flows from there — creating products with better functionality and quality, and growing the brand in a more sustainable way. Through our partnership with Brandwave, we look forward to sharing this philosophy more clearly in the UK. Moving forward, Helinox will continue to grow closer to consumers — faster, deeper, and with purpose.”
Young Lah, CEO, Helinox
“Helinox is a brand I’ve admired for some time, particularly for its design-led approach and ability to make genuinely innovative products feel effortless and desirable. Being appointed as its UK PR agency is hugely exciting for us, especially as we head into a summer packed with collaborations and creative opportunities. We’re looking forward to building on Helinox’s strong global reputation and driving meaningful visibility in the UK market.”
Vikki McGill, PR Director Brandwave.
The collaboration marks a significant step in Helinox’s UK journey, with Brandwave supporting the brand’s continued growth across media, creators and outdoor culture.
