Whitby & Co brings BrüMate to the UK for the first time
Whitby & Co has announced details of the latest addition to its portfolio of outdoor and lifestyle brands. From August, the company will distribute BrüMate, bringing the American drinkware brand to the UK for the first time.
Founded in 2016 by entrepreneur Dylan Jacob, BrüMate is now one of the fastest growing drinkware brands in the USA, challenging the established names in the market. The brand’s popularity has been achieved due to the build quality of its products and the leakproof technology of its lids and straws. Whitby & Co is the first company to distribute BrüMate in Europe.
Key BrüMate lines include the Era tumblers that feature the brand’s leakproof Ü-Turn lid. The same leak proof promise applies to BrüMate’s other products, including the Müv mugs with BevLoc lids, and the Resa and kids’ Leap ranges, which also feature leak proof technology. Whitby & Co is introducing the core range by BrüMate, which will be sold in the UK through specialist brick and mortar retailers, and via selected online platforms.
Phil Ellwood, managing director of Whitby & Co, comments: “We’ve been working to bring BrüMate to the UK for some time and are really excited to get that over the line. I’m a huge admirer of what Dylan has achieved with the brand, and think that it has excellent potential on this side of the Atlantic. The products are beautifully made, very high quality and excellent value, and the brilliant leak proof technology is going to help them stand out from the competition. We’re grateful to BrüMate for entrusting Whitby & Co with the first opportunity to represent and distribute the brand in Europe.”
BrüMate products are now available for trade customers to order from Whitby & Co. For more information, email [email protected] or call 01539 721032.
