Vivobarefoot and Finisterre: explore your right to roam

This Spring, two like-minded brands who champion blue and green health, have re-established their partnership to present a co-branded footwear and apparel collection that celebrates the right to roam and inclusion in the outdoors. 

Launching March 31, Finisterre and Vivobarefoot, both B Corp Certified brands, collaborate on products designed to enhance your connection to nature, from barefoot footwear to responsibly built gear for the trail ahead.

This is a story of connection. From the intrinsic need and human right to explore and connect with the landscape, to the barefoot technology in Vivobarefoot’s footwear enhancing connection underfoot, and the people working hard to provide access to these wild spaces for their communities.

From daily commutes along well-trodden paths to unexplored trails, the landscapes around us are best enjoyed with watchful feet, and heads held high. Taking the time to fully soak in our surroundings for a slice of everyday escapism and appreciation is something everyone has the right to enjoy. To aid this, Vivobarefoot + Finisterre have built a head-to-toe range made using natural, recycled, and vegan materials. The collection comprises two footwear styles, performance shorts and tees for both men and women, and a versatile neck warmer.

Vivobarefoot x Finisterre Primus Trail Knit – £145

Get out into the wild, the barefoot way. Perfect for the coastal

paths, now running the entire length of our UK coastline. This high-performance vegan style will keep feet protected while feeling connected to the ground. A knitted upper allows for greater flexibility of movement, and a recycled sticky rubber outsole compound provides all round grip and durability. Available for both men and women in Obsidian with colour pops of Cyan Blue.

Vivobarefoot x Finisterre Primus Lite III – £130

One of Vivobarefoot’s most popular styles for building strength during every run, walk and workout. This style remains true to the brand’s founding principles that barefoot shoe making ‘is’ regenerative shoe making. Speckled flecks signalling the use of recycled materials, with logos on the heel and tonal coastal shades nodding to Finisterre’s coastal influence. Available for both men and women in Limestone with flecks of Cyan Blue.

Apparel & Accessories:

A like-for-like men’s and women’s collection tailored to the specific needs of each. Quick drying shorts, just as comfortable on land and as they are at sea, are made from 100% recycled nylon. Whilst tees are naturally breathable, temperature regulating, and antibacterial – made from a mix of bamboo and organic cotton. All items in the range feature a playful collection of sea-inspired illustrations from Cornish based illustrator Alastair Knowles-Lenoir (@handsforfeet). Including a neck gaiter made from a blend of bamboo and organic cotton, that can also be worn as a headpiece or wristband and offers SPF 50+ protection. 

Finisterre x Vivo Tee – £35

Finisterre x Vivo Adventure Short – £75 

Finisterre x Vivo Printed Gaiter – £18

To coincide with the launch of the collaborative collection, Finisterre will be celebrating outdoors people who dedicate their time to protecting our wild spaces for all communities to enjoy. The campaign shines a light on Seren Jones, Co-Founder of the Black Swimming Association and Marlon Patrice, Founder of We Go Outside Too, two British outdoor enthusiasts encouraging and empowering their communities to experience the benefits of outdoor activities.

Seren said: “Outdoor spaces have been proven to improve our mental, psychological and physical states, so it’s crucial that people across the country, regardless of race, class or background have access to and feel empowered to enjoy and benefit from the fantastic outdoor spaces our country has to offer.”

Learn more and hear their stories by visiting Finisterre’s broadcast blog via: https://finisterre.com/blogs/broadcast 

Arriving this March, and available to purchase both in-store and online via www.finisterre.com, for more information please visit: https://finisterre.com/collections/vivo-barefoot

#Vivobarefoot #Finisterre #RightToRoam

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